MKT-315 Midterm Chapters 1 - 4
Chapter 1
Your text here 1
Marketing:
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at large
Marketing Concept:
the business orientation model that involves creating value and satisfying consumer needs
Marketing Mix:
consists of four elements: product, place, price, and promotion, also called the 4 Ps
Marketing Plan:
a tool used to set up various elements of a company's marketing strategies and develops an
accompanying tactical plan
Marketing Strategy:
describes what the business wants to achieve in its marketing efforts
SWOT Analysis
a tool an organization uses to analyze its strengths, weaknesses, opportunities, and threats
What is the process that determines what is needed, how to collect it, analyze it, and use it for effective
market planning? b. marketing information system
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an
example of ______? C. Cause Marketing
Ginger Jones was reading an interesting newspaper article that discussed the diverse culture of a foreign
land. However, by the time she finished reading the article, she discovered that the content was actually
an advertisement for a travel company. This is an example of ______. C. native advertising
Which is the key strategic decision in formulating a marketing plan? D. all of the above
What is the process called when the wholesalers and manufacturers segment their markets much the
same way as retailers? C. B2B segmentation
The process of developing and executing strategies and tactics to market and sell a product or service to
a very specific target segment is: a. micromarketing
Which of the following options is not used in SWOTT analysis to set a direction in the brand of a highly
competitive marketplace? D. planning
Which of the following is not an economic factor: b. Customer's data
Marketing includes which of the following activities?
Pricing a product
, MKT-315 Midterm Chapters 1 - 4
What is the process called when the wholesalers and manufacturers segment their markets much the
same way as retailers?
B2B segmentation
Which is NOT a key strategic decision in formulating a marketing plan?
Creation of the logo and tagline
Which of the following key perspectives is not considered while performing the situation analysis?
Suppliers
The Marketing Concept Era is designated between:
1960s-1970s
Who is required to have multiple decision-makers in order to appeal to multiple stakeholders for a single
purchase?
B2B marketers
Government regulations, suppliers, competitors, the economy, business trends, finances, and the
weather are? Opportunities and threats?
In the late 1990s, which of the following was third place in the minds and wallets of worldwide
consumers?
MasterCard
The process of developing and executing strategies and tactics to market and sell a product or service to
a very specific target segment is:
Micromarketing
When few sellers control most of the sales, it is:
Oligopoly
Which of the following options is not used in SWOTT analysis to set a direction in the brand of a highly
competitive marketplace?
Segmentation
Which of the following refers to specific, measurable, achievable, relevant, and timely, and pertains to
formulation of organizational objectives that are clear and measurable?
SMART goals
The process of gathering information about events and their relationships within an organization's
internal and external environment is:
Environmental scanning
Chapter 1
Your text here 1
Marketing:
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at large
Marketing Concept:
the business orientation model that involves creating value and satisfying consumer needs
Marketing Mix:
consists of four elements: product, place, price, and promotion, also called the 4 Ps
Marketing Plan:
a tool used to set up various elements of a company's marketing strategies and develops an
accompanying tactical plan
Marketing Strategy:
describes what the business wants to achieve in its marketing efforts
SWOT Analysis
a tool an organization uses to analyze its strengths, weaknesses, opportunities, and threats
What is the process that determines what is needed, how to collect it, analyze it, and use it for effective
market planning? b. marketing information system
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an
example of ______? C. Cause Marketing
Ginger Jones was reading an interesting newspaper article that discussed the diverse culture of a foreign
land. However, by the time she finished reading the article, she discovered that the content was actually
an advertisement for a travel company. This is an example of ______. C. native advertising
Which is the key strategic decision in formulating a marketing plan? D. all of the above
What is the process called when the wholesalers and manufacturers segment their markets much the
same way as retailers? C. B2B segmentation
The process of developing and executing strategies and tactics to market and sell a product or service to
a very specific target segment is: a. micromarketing
Which of the following options is not used in SWOTT analysis to set a direction in the brand of a highly
competitive marketplace? D. planning
Which of the following is not an economic factor: b. Customer's data
Marketing includes which of the following activities?
Pricing a product
, MKT-315 Midterm Chapters 1 - 4
What is the process called when the wholesalers and manufacturers segment their markets much the
same way as retailers?
B2B segmentation
Which is NOT a key strategic decision in formulating a marketing plan?
Creation of the logo and tagline
Which of the following key perspectives is not considered while performing the situation analysis?
Suppliers
The Marketing Concept Era is designated between:
1960s-1970s
Who is required to have multiple decision-makers in order to appeal to multiple stakeholders for a single
purchase?
B2B marketers
Government regulations, suppliers, competitors, the economy, business trends, finances, and the
weather are? Opportunities and threats?
In the late 1990s, which of the following was third place in the minds and wallets of worldwide
consumers?
MasterCard
The process of developing and executing strategies and tactics to market and sell a product or service to
a very specific target segment is:
Micromarketing
When few sellers control most of the sales, it is:
Oligopoly
Which of the following options is not used in SWOTT analysis to set a direction in the brand of a highly
competitive marketplace?
Segmentation
Which of the following refers to specific, measurable, achievable, relevant, and timely, and pertains to
formulation of organizational objectives that are clear and measurable?
SMART goals
The process of gathering information about events and their relationships within an organization's
internal and external environment is:
Environmental scanning
