Grand Canyon University - MKT315 / MKT 315 MIDTERM EXAM

 1 A combination of products and services offered to consumers or other businesses is called:  Business’s offering concept  2 Although Desert Bottled Water has faced numerous lawsuits for manufacturing plant emissions that have polluted the ocean, it is currently promoting its bottle recycling campaign. This initiative is an example of __________.  Reactive CSR  3 Products such as "VHS tapes" are examples of:  Product forms  4 When few sellers control most of the sales, it is:  Oligopoly  5 A physical setting where services are produced, delivered, and consumed and consists of the conditions, layout, and any symbols or imagery in the space that influence the creation and delivery of services, the perceived quality of services, and transactions between service providers and customers is:  Tangible evidence This study source was downloaded by from CourseH on :15:48 GMT -05:00 Chapters 3, 13, 1,4,14, 2, 5,6  6 When visiting a foreign marketplace, Jim notices numerous billboards with the same unique images. This is an example of _______.  Cultural symbols 7 Savory Seafood Restaurant demonstrated __________ when it publicized its partnership with a cooking oil recycling company to recycle all of its used cooking oil.  Green marketing  8 Recent reports show that _____% of consumers report that they trust online reviews left by other consumers as much as personal recommendations.  85  9 Good customer service leads to:  Both increased loyalty and future sales  10 The marketing mix consists of 4P’s. The extended service marketing mix includes what three (3) P’s:  People, process and physical evidence  11 The business model that involves creating value and satisfying consumer needs is:  Marketing concept