Consumer Behavior, 11e (Schiffman/Kanuk)
Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior
1) The actions that consumers display in searching for, purchasing, using, evaluating, and
disposing of products and services that they expect will satisfy their needs is known as
________.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix
Answer: B
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most
prominent tools used to implement marketing strategies, and the objectives of socially
responsible marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Reflective thinking
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the
store brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery
store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
,E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most
prominent tools used to implement marketing strategies, and the objectives of socially
responsible marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
,3) Marketing and consumer behavior stem from the ________, which maintains that the
essence of marketing is satisfying consumers' needs, creating value and retaining
customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
Answer: E
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most
prominent tools used to implement marketing strategies, and the objectives of socially
responsible marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Analytical thinking
4) An example of a company that applied the production concept in the early twentieth
century is ________.
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple
Answer: C
Diff: 1
Skill: Application
, Learning Obj: 1.1: To understand the evolution of the marketing concept, the most
prominent tools used to implement marketing strategies, and the objectives of socially
responsible marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior
1) The actions that consumers display in searching for, purchasing, using, evaluating, and
disposing of products and services that they expect will satisfy their needs is known as
________.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix
Answer: B
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most
prominent tools used to implement marketing strategies, and the objectives of socially
responsible marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Reflective thinking
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the
store brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery
store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
,E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most
prominent tools used to implement marketing strategies, and the objectives of socially
responsible marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
,3) Marketing and consumer behavior stem from the ________, which maintains that the
essence of marketing is satisfying consumers' needs, creating value and retaining
customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
Answer: E
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most
prominent tools used to implement marketing strategies, and the objectives of socially
responsible marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Analytical thinking
4) An example of a company that applied the production concept in the early twentieth
century is ________.
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple
Answer: C
Diff: 1
Skill: Application
, Learning Obj: 1.1: To understand the evolution of the marketing concept, the most
prominent tools used to implement marketing strategies, and the objectives of socially
responsible marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
