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SEEK Limited company and industry analysis

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You are required to analyse SEEK Limited (Eikon Code: SEK.AX) and the report provides an assessment of the companys current position and future prospects, incorporating the use of valuation techniques to arrive at estimates of the value of the company. 1.0 Company Analysis Provide an overview of the company’s history, operations and any structural changes it has undergone since it began.

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May 11, 2022
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2021/2022
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Expert Answer

Analyze SEEK Limited and prepare an investment recommendation report. The report provides

an assessment of the company's current position and future prospects, incorporating the use of

various valuation techniques to arrive at estimates of the intrinsic value of the company's shares.


For the past 6 months, the major competition of the company analyze through an internal

environment that is


customer - Who will be served


Product and services


Location — where the products/services will be produced

Philosophy — what ideology will be followed

To develop a great marketing strategy, you need to understand your competitors and their tactics.

At this point, you need a competitive analysis framework to reach your business opponents. Let's

discuss several most popular frameworks.


 SWOT Analysis. You can assess the external and internal factors that influence your

company. This framework helps you identify competitive advantages, compare your

opponents' strong and weak sides on different marketing channels, and define your

further marketing steps.

 Strategic Group Analysis. This framework characterizes the strategies of all strong

competitors in various strategic dimensions. It allows you to identify your competitors'

positions in the competitive environment and the factors that bring your business a profit.

, It also enables you to identify the key aspects of success and assess your position among

competitors.

 Porter's Five Forces. The basis of this framework lies in exploring the competitive

market forces in the industry and helping define the industry's strengths and weaknesses.

It involves five elements: new entrants, buyers, suppliers, substitutes, and competitive

rivalry. These five influence the level of competition in your industry.

 Growth-Share Matrix. By using this framework, you can decide which products are

worth investing in according to their competitiveness and attractiveness within the

market. It's particularly useful for large companies since it helps them define their

product portfolios and decide which products are worth continuing to invest in and which

are no longer worth it.

 Perceptual Mapping. This framework allows you to see the position of your product

against the alternatives of your competitors. It enables you to understand how your

customers perceive your product compared to competitors' and whether your positioning

strategy matches your target audience. It can also help you find the gaps you need to

resolve.

 Every business plan of even a small firm contains a section about competitive

environment analysis. As you already know from the information above, it includes all

the external factors that influence your business and the product or service you offer.


Let's take electronics, for example. Samsung is a company founded in South Korea that

specializes in electronic and smart appliance technology. Their competitors include

Apple, Sony, Huawei, Intel, and many more, which is why Samsung's team tries to create
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