Chapter 01 – 8e
1) Kylie has been asked to write a marketing plan for a new restaurant. What questions will
Kylie likely address in her marketing plan? Be specific and offer questions related to a
restaurant.
2) Marcelle is a wine distributor in the United States representing primarily European
vintners (wine producers). He knows his potential market is every wine drinker in the United
States, but he has limited resources to market his products. Using the ideas presented in the text,
what should Marcelle do as a first step when developing his marketing plan?
3) The text states, “Good marketing is not a random activity.” Create an example to respond
to this statement.
4) Your friend is writing a “tell-all” book and asks you for marketing advice. You start by
exploring the four Ps. What questions will you ask? Be specific.
Version 1 1
1) Kylie has been asked to write a marketing plan for a new restaurant. What questions will
Kylie likely address in her marketing plan? Be specific and offer questions related to a
restaurant.
2) Marcelle is a wine distributor in the United States representing primarily European
vintners (wine producers). He knows his potential market is every wine drinker in the United
States, but he has limited resources to market his products. Using the ideas presented in the text,
what should Marcelle do as a first step when developing his marketing plan?
3) The text states, “Good marketing is not a random activity.” Create an example to respond
to this statement.
4) Your friend is writing a “tell-all” book and asks you for marketing advice. You start by
exploring the four Ps. What questions will you ask? Be specific.
Version 1 1
