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PSYC 3007 Wk4AssignHewittK.docx PSYC 3007: Influence And Persuasion 13:54:34 GMT -05:00 “Characteristics are features or qualities that belong typically to a person or a distinguishing feature or attribute (Characteristic, n.d.).” Debates give candidates the opportunity to express to the masses their intentions. Debates provide an exciting glimpse into the perspectives of opposing points of view and ideas held by two coalitions with different features and values. (Perloff, R.,2021 pg. 247-253). Many politicians use their ability to be convincing to persuade the outcome of the election in their favor. Since the main goal of a political campaign is to persuade the voters, politicians use advertising, music, speeches, and social media posting to affect the outcome. The social influence process of campaigning many times includes the use of a strong speech. This is when a speaker speaks clearly and confident with

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