Unit 3 – Using Social Media in Business
A1: Developments in social media affect the way businesses promote products and
services:
Key features and Structure of using Facebook as a business
• The news feed, which can be found in the dashboard, is the primary means by which
clients are linked to network content.
• Timeline is the place where you can see your posts or posts you have been labelled
in shown by date. Your timeline is part of you profile, it displays your photos, friends,
and other content.
• Events is a schedule-based asset which can be utilized to tell clients of forthcoming
events. Occasions can be organized for A someone, whether it may be made public
or kept confidential. The author will invite his colleagues, group members, or blog
followers.
, Target Audience
• Facebook are targeting individuals who wanted to stay linked with their family and
comrades.
• Businesses who want to promote and inform about their products and services.
Furthermore, to develop brand identity and broaden their reach whether its big
corporation or a small local business.
Key features and Structure of using Twitter as a business
• The most well-known component of this social media that I have found in twitter is
Tweets are brief tweets of up to 140 characters in length that are sent out to users
who have followed an account. These messaging are tied together so that any user
can tap on them to see more detailed information and a solid structure that will
entice them in.
• Retweet post that you find interesting which would allow your followers to receive
it.
• Suggestion list of accounts you might find interesting to follow and a current trend
page to keep up with what is happening to the world.
Target Audience
• Twitter is targeting Young Individuals that are interested of hearing influential
people and their thoughts in mind as most of the content that has been produced in
twitter are suitable for their age criteria.
• Twitter is also targeting Older adults who are between 30-59 who wants to share
their thoughts and experience with bigger audience.
Key features and Structure of using Google+ as a business
• Has similar attributes and Comparable idea to Facebook.
• It included essential long-range interpersonal communication administrations for
example like a profile photo, an about me section with short biography, a cover
photo, their past works maybe, their school history, interests, the places they
currently lived in and a locale to post announcements.
• Circles a substance with a critical feature of the Google+ Social Platform. Its enabled
customers to figure out people into get-togethers or records for sharing.
• It had a "Stream", which involves the fundamental part of the page, clients could see
refreshes from those in their Circles and posts in Communities they had joined. It has
a form button which permitted clients to make a post.
Target Audience
• Google+ are targeting individuals with a particular interest who needs to find a local
community with similarly invested people.
• Clients are as a rule over the age of 18 and act maturely on Google+.
Key features and Structure of using Instagram as a business
• One of the highlights I saw when utilizing Instagram is Uploading photographs and
short recordings just from a brilliant gadget, for example, Android or Apple gadgets. I
figure business can utilize this element to post different or a few items and
administrations out in the open.
• The other element I have seen that Business can utilize are Filters to give a wide
range of looks and impacts to take a photograph of their item look engaging and
appealing. This would cause people to feel pulled in by the presentation on
photograph. which can bring about client following the page and see the
photographs they transfer as they will think that it's fascinating.
, • Instagram launched Instagram Stories, a tool that allows people to take pictures, edit
them, and upload them to their Instagram stories. Within 24 hours, the images
passed to a client's story expire. These features have a similar attribute to Snapchat.
Target Audience
• Considering what I have discovered Instagram target people who needs to share
their own photographs with their follower this can be their companion and family
and most of this crowd are Young youngster who are aged 16 and older.
Key features and Structure of using Snapchat as a business
• Snapchat makes social messages insinuated as Platforms and effects, text captions,
and drawings may all be added to snaps, as well as a snapshot or a short film. Snaps
may also be sent privately to selected friends, as well as to a semi-public or public
"Story" named "Our Story."
• The "My Story" highlight permits clients to gather snaps into ordered storylines,
which is open to the entirety of their companions.
• Snapchat has a Geo filter, which functions only at the point when you are in an area,
the application should consequently turn on the filters applicable to that region. For
example, a popular landmark in the setting alongside a picture would be an ideal fit
for the filter.
Target Audience
• Most Snapchat users which are matured generally between 18 to 24, infrequently a
portion of the people who use Snapchat are between 25-30 which for the most part
are content makers. This concludes on making Snapchat well known among
teenagers close by Instagram.
Creating image or brands
Based on what I have learned, I think that business can create images or brand in various
number of ways, in order to accomplish this, one of the methods used is to make an image
which incorporates preferences of simply a memorable header and profile picture, the aim
for this is to be entertaining and consistently taking an interest in a discussion with the
customers. This is the types of business's that often increment fame since they use humour
around and yet, figuring out how to offer adequate support to individuals who need it and
by causing clients to feel feeling respectable. This concludes that businesses can efficiently
utilise help and support towards client while retaining interest from the clients by using
humour to provide a great extraordinary experience.
Examples
A1: Developments in social media affect the way businesses promote products and
services:
Key features and Structure of using Facebook as a business
• The news feed, which can be found in the dashboard, is the primary means by which
clients are linked to network content.
• Timeline is the place where you can see your posts or posts you have been labelled
in shown by date. Your timeline is part of you profile, it displays your photos, friends,
and other content.
• Events is a schedule-based asset which can be utilized to tell clients of forthcoming
events. Occasions can be organized for A someone, whether it may be made public
or kept confidential. The author will invite his colleagues, group members, or blog
followers.
, Target Audience
• Facebook are targeting individuals who wanted to stay linked with their family and
comrades.
• Businesses who want to promote and inform about their products and services.
Furthermore, to develop brand identity and broaden their reach whether its big
corporation or a small local business.
Key features and Structure of using Twitter as a business
• The most well-known component of this social media that I have found in twitter is
Tweets are brief tweets of up to 140 characters in length that are sent out to users
who have followed an account. These messaging are tied together so that any user
can tap on them to see more detailed information and a solid structure that will
entice them in.
• Retweet post that you find interesting which would allow your followers to receive
it.
• Suggestion list of accounts you might find interesting to follow and a current trend
page to keep up with what is happening to the world.
Target Audience
• Twitter is targeting Young Individuals that are interested of hearing influential
people and their thoughts in mind as most of the content that has been produced in
twitter are suitable for their age criteria.
• Twitter is also targeting Older adults who are between 30-59 who wants to share
their thoughts and experience with bigger audience.
Key features and Structure of using Google+ as a business
• Has similar attributes and Comparable idea to Facebook.
• It included essential long-range interpersonal communication administrations for
example like a profile photo, an about me section with short biography, a cover
photo, their past works maybe, their school history, interests, the places they
currently lived in and a locale to post announcements.
• Circles a substance with a critical feature of the Google+ Social Platform. Its enabled
customers to figure out people into get-togethers or records for sharing.
• It had a "Stream", which involves the fundamental part of the page, clients could see
refreshes from those in their Circles and posts in Communities they had joined. It has
a form button which permitted clients to make a post.
Target Audience
• Google+ are targeting individuals with a particular interest who needs to find a local
community with similarly invested people.
• Clients are as a rule over the age of 18 and act maturely on Google+.
Key features and Structure of using Instagram as a business
• One of the highlights I saw when utilizing Instagram is Uploading photographs and
short recordings just from a brilliant gadget, for example, Android or Apple gadgets. I
figure business can utilize this element to post different or a few items and
administrations out in the open.
• The other element I have seen that Business can utilize are Filters to give a wide
range of looks and impacts to take a photograph of their item look engaging and
appealing. This would cause people to feel pulled in by the presentation on
photograph. which can bring about client following the page and see the
photographs they transfer as they will think that it's fascinating.
, • Instagram launched Instagram Stories, a tool that allows people to take pictures, edit
them, and upload them to their Instagram stories. Within 24 hours, the images
passed to a client's story expire. These features have a similar attribute to Snapchat.
Target Audience
• Considering what I have discovered Instagram target people who needs to share
their own photographs with their follower this can be their companion and family
and most of this crowd are Young youngster who are aged 16 and older.
Key features and Structure of using Snapchat as a business
• Snapchat makes social messages insinuated as Platforms and effects, text captions,
and drawings may all be added to snaps, as well as a snapshot or a short film. Snaps
may also be sent privately to selected friends, as well as to a semi-public or public
"Story" named "Our Story."
• The "My Story" highlight permits clients to gather snaps into ordered storylines,
which is open to the entirety of their companions.
• Snapchat has a Geo filter, which functions only at the point when you are in an area,
the application should consequently turn on the filters applicable to that region. For
example, a popular landmark in the setting alongside a picture would be an ideal fit
for the filter.
Target Audience
• Most Snapchat users which are matured generally between 18 to 24, infrequently a
portion of the people who use Snapchat are between 25-30 which for the most part
are content makers. This concludes on making Snapchat well known among
teenagers close by Instagram.
Creating image or brands
Based on what I have learned, I think that business can create images or brand in various
number of ways, in order to accomplish this, one of the methods used is to make an image
which incorporates preferences of simply a memorable header and profile picture, the aim
for this is to be entertaining and consistently taking an interest in a discussion with the
customers. This is the types of business's that often increment fame since they use humour
around and yet, figuring out how to offer adequate support to individuals who need it and
by causing clients to feel feeling respectable. This concludes that businesses can efficiently
utilise help and support towards client while retaining interest from the clients by using
humour to provide a great extraordinary experience.
Examples
