COM2601 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED Answers, guidelines, workings and references........... Question 1 1.1 Define and describe the term organisational communication. (8) 1.2 Name and discuss the potential effects of communication technology on organisational communication. (6) Question 2 List and discuss the advantages and disadvantages of the knowledge management approach in the context of organisational communication. (6) Question 3 You have been asked to undertake a communication audit of the national broadcasting corporation of your country. According to Downs and Hazen (1988), what are the characteristics that this communication audit should possess? Name the characteristics and describe the practical activities that you would undertake to ensure that each one forms part of the audit at the broadcaster. (20)
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