, Generación
de modelos
de negocio
Un manual para visionarios, revolucionarios y retadores
Autores
Alexander Osterwalder e Yves Pigneur
Traducción
Lara Vázquez
Diseño
Alan Smith, The Movement
Editor y coautor colaborador
Tim Clark
Producción
Patrick van der Pijl
Creado con la colaboración de un grupo excepcional
formado por 470 profesionales de 45 países
c01_sp.indd 5 14/02/11 17:55
, Coautores:
Ellen di Resta Norbert Herman Amee Shah Mike Dibrov Vince Kuraitis
Michael Anton Dila Atanas Zaprianov Lars Mårtensson Design for Innovation Reinhold König Teófilo Asuán Santiago IV
Remko Vochteloo Linus Malmberg Kevin Donaldson Tom Corcoran Marcel Jaeggi Ray Lai
Victor Lombardi Deborah Mills-Scofield J. D. Stein Ari Wurmann John O’Connell Brainstorm Weekly
Jeremy Hayes Peter Knol Ralf de Graaf Antonio Robert Javier Ibarra Huub Raemakers
Alf Rehn Jess McMullin Lars Norrman Wibe van der Pol Lytton He Peter Salmon
Jeff de Cagna Marianela Ledezma Sergey Trikhachev paola valeri Marije Sluis Philippe
Andrea Mason Ray Guyot Thomas Michael Sommers David Edwards Khawaja M.
Jan Ondrus Martín Andrés Giorgetti Alfred Herman Nicolas Fleury Martin Kuplens-Ewart Jille Sol
Simon Evenblij Geert van Vlijmen Bert Spangenberg Gert Steens Jay Goldman Renninger, Wolfgang
Chris Walters Rasmus Rønholt Robert van Kooten José Sebastián Palazuelos Isckia Daniel Pandza
Caspar van Rijnbach Tim Clark Hans Suter López Nabil Harfoush Robin Uchida
Benmlih Richard Bell Wolf Schumacher Jorge Zavala Yannick Pius Bienz
Rodrigo Miranda Erwin Blom Bill Welter Harry Heijligers Raoef Hussainali Iván Torreblanca
Saul Kaplan Frédéric Sidler Michele Leidi Armand Dickey Ronald van den Hoff Berry Vetjens
Lars Geisel John L. M. Kiggundu Asim J. Ranjha Jason King Melbert Visscher David Crow
Simon Scott Robert Elm Peter Troxler Kjartan Mjoesund Manfred Fischer Helge Hannisdal
Dimitri Lévita Ziv Baida Ola Dagberg Louis Rosenfeld Joe Chao Maria Droujkova
Johan Örneblad Andra Larin-van der Pijl Wouter van der Burg Ivo Georgiev Carlos Meca Leonard Belanger
Craig Sadler Eirik V. Johnsen Artur Schmidt Donald Chapin Mario Morales Fernando Sáenz-Marrero
Praveen Singh Boris Fritscher Slabber Annie Shum Paul Johannesson Susan Foley
Livia Labate Mike Lachapelle Peter Jones Valentin Crettaz Rob Griffitts Vesela Koleva
Kristian Salvesen Albert Meige Sebastian Ullrich Dave Crowther Marc-Antoine Garrigue Martijn
Daniel Egger Pablo M. Ramírez Andrew Pope Chris J. Davis Wassili Bertoen Eugen Rodel
Diogo Carmo Jean-Loup Fredrik Eliasson Frank della Rosa Bart Pieper Edward Giesen
Marcel Ott Colin Pons Bruce MacVarish Christian Schüller Bruce E. Terry Marc Faltheim
Guilhem Bertholet Vacherand Göran Hagert Luis Eduardo de Carvalho Michael N. Wilkens Nicolas de Santis
Thibault Estier Guillermo José Aguilar Markus Gander Patrik Ekström Himikel - TrebeA Antoine Perruchoud
Stephane Rey Adriel Haeni Marc Castricum Greg Krauska Jeroen de Jong Bernd Nurnberger
Chris Peasner Lukas Prochazka Nicholas K. Niemann Giorgio Casoni Gertjan Verstoep Patrick van Abbema
Jonathan Lin Kim Korn Christian Labezin Stef Silvis Steven Devijver Terje Sand
César Picos Abdullah Nadeem Claudio d’Ipolitto Peter Froberg Jana Thiel Leandro Jesús
Florian Rory O’Connor Aurel Hosennen Lino Piani Walter Brand Karen Davis
Armando Maldonado Hubert de Candé Adrian Zaugg Eric Jackson Stephan Ziegenhorn Tim Turmelle
Eduardo Míguez Frans Wittenberg Frank Camille Lagerveld Indrajit Datta Chaudhuri Frank Meeuwsen Anders Sundelin
Anouar Hamidouche Jonas Lindelöf Andrés Alcalde Martin Fanghanel Colin Henderson Renata Phillippi
Francisco Pérez Gordon Gray Álvaro Villalobos M Michael Sandfær Danilo Tic Martin Kaczynski
Nicky Smyth Karen Hembrough Bernard Racine Niall Casey Marco Raaijmakers Frank
Bob Dunn Ronald Pilot Pekka Matilainen John McGuire Marc Sniukas Bala Vaddi
Carlo Arioli Yves Claude Aubert Bas van Oosterhout Vivian Vendeirinho Khaled Algasem Andrew Jenkins
Matthew Milan Wim Saly Gillian Hunt Martel Bakker Schut Jan Pelttari Dariush Ghatan
Ralf Beuker Woutergort Bart Boone Stefano Mastrogiacoo Yves Sinner Marcus Ambrosch
Sander Smit Fanco Iván Santos Negrelli Michael Moriarty Mark Hickman Michael Kinder Jens Hoffmann
c01_sp.indd 6 14/02/11 17:55
, El lienzo del
modelo de negocio
Un lenguaje común para describir, visualizar,
evaluar y modificar modelos de negocio
c01_sp.indd 12 14/02/11 17:55
de modelos
de negocio
Un manual para visionarios, revolucionarios y retadores
Autores
Alexander Osterwalder e Yves Pigneur
Traducción
Lara Vázquez
Diseño
Alan Smith, The Movement
Editor y coautor colaborador
Tim Clark
Producción
Patrick van der Pijl
Creado con la colaboración de un grupo excepcional
formado por 470 profesionales de 45 países
c01_sp.indd 5 14/02/11 17:55
, Coautores:
Ellen di Resta Norbert Herman Amee Shah Mike Dibrov Vince Kuraitis
Michael Anton Dila Atanas Zaprianov Lars Mårtensson Design for Innovation Reinhold König Teófilo Asuán Santiago IV
Remko Vochteloo Linus Malmberg Kevin Donaldson Tom Corcoran Marcel Jaeggi Ray Lai
Victor Lombardi Deborah Mills-Scofield J. D. Stein Ari Wurmann John O’Connell Brainstorm Weekly
Jeremy Hayes Peter Knol Ralf de Graaf Antonio Robert Javier Ibarra Huub Raemakers
Alf Rehn Jess McMullin Lars Norrman Wibe van der Pol Lytton He Peter Salmon
Jeff de Cagna Marianela Ledezma Sergey Trikhachev paola valeri Marije Sluis Philippe
Andrea Mason Ray Guyot Thomas Michael Sommers David Edwards Khawaja M.
Jan Ondrus Martín Andrés Giorgetti Alfred Herman Nicolas Fleury Martin Kuplens-Ewart Jille Sol
Simon Evenblij Geert van Vlijmen Bert Spangenberg Gert Steens Jay Goldman Renninger, Wolfgang
Chris Walters Rasmus Rønholt Robert van Kooten José Sebastián Palazuelos Isckia Daniel Pandza
Caspar van Rijnbach Tim Clark Hans Suter López Nabil Harfoush Robin Uchida
Benmlih Richard Bell Wolf Schumacher Jorge Zavala Yannick Pius Bienz
Rodrigo Miranda Erwin Blom Bill Welter Harry Heijligers Raoef Hussainali Iván Torreblanca
Saul Kaplan Frédéric Sidler Michele Leidi Armand Dickey Ronald van den Hoff Berry Vetjens
Lars Geisel John L. M. Kiggundu Asim J. Ranjha Jason King Melbert Visscher David Crow
Simon Scott Robert Elm Peter Troxler Kjartan Mjoesund Manfred Fischer Helge Hannisdal
Dimitri Lévita Ziv Baida Ola Dagberg Louis Rosenfeld Joe Chao Maria Droujkova
Johan Örneblad Andra Larin-van der Pijl Wouter van der Burg Ivo Georgiev Carlos Meca Leonard Belanger
Craig Sadler Eirik V. Johnsen Artur Schmidt Donald Chapin Mario Morales Fernando Sáenz-Marrero
Praveen Singh Boris Fritscher Slabber Annie Shum Paul Johannesson Susan Foley
Livia Labate Mike Lachapelle Peter Jones Valentin Crettaz Rob Griffitts Vesela Koleva
Kristian Salvesen Albert Meige Sebastian Ullrich Dave Crowther Marc-Antoine Garrigue Martijn
Daniel Egger Pablo M. Ramírez Andrew Pope Chris J. Davis Wassili Bertoen Eugen Rodel
Diogo Carmo Jean-Loup Fredrik Eliasson Frank della Rosa Bart Pieper Edward Giesen
Marcel Ott Colin Pons Bruce MacVarish Christian Schüller Bruce E. Terry Marc Faltheim
Guilhem Bertholet Vacherand Göran Hagert Luis Eduardo de Carvalho Michael N. Wilkens Nicolas de Santis
Thibault Estier Guillermo José Aguilar Markus Gander Patrik Ekström Himikel - TrebeA Antoine Perruchoud
Stephane Rey Adriel Haeni Marc Castricum Greg Krauska Jeroen de Jong Bernd Nurnberger
Chris Peasner Lukas Prochazka Nicholas K. Niemann Giorgio Casoni Gertjan Verstoep Patrick van Abbema
Jonathan Lin Kim Korn Christian Labezin Stef Silvis Steven Devijver Terje Sand
César Picos Abdullah Nadeem Claudio d’Ipolitto Peter Froberg Jana Thiel Leandro Jesús
Florian Rory O’Connor Aurel Hosennen Lino Piani Walter Brand Karen Davis
Armando Maldonado Hubert de Candé Adrian Zaugg Eric Jackson Stephan Ziegenhorn Tim Turmelle
Eduardo Míguez Frans Wittenberg Frank Camille Lagerveld Indrajit Datta Chaudhuri Frank Meeuwsen Anders Sundelin
Anouar Hamidouche Jonas Lindelöf Andrés Alcalde Martin Fanghanel Colin Henderson Renata Phillippi
Francisco Pérez Gordon Gray Álvaro Villalobos M Michael Sandfær Danilo Tic Martin Kaczynski
Nicky Smyth Karen Hembrough Bernard Racine Niall Casey Marco Raaijmakers Frank
Bob Dunn Ronald Pilot Pekka Matilainen John McGuire Marc Sniukas Bala Vaddi
Carlo Arioli Yves Claude Aubert Bas van Oosterhout Vivian Vendeirinho Khaled Algasem Andrew Jenkins
Matthew Milan Wim Saly Gillian Hunt Martel Bakker Schut Jan Pelttari Dariush Ghatan
Ralf Beuker Woutergort Bart Boone Stefano Mastrogiacoo Yves Sinner Marcus Ambrosch
Sander Smit Fanco Iván Santos Negrelli Michael Moriarty Mark Hickman Michael Kinder Jens Hoffmann
c01_sp.indd 6 14/02/11 17:55
, El lienzo del
modelo de negocio
Un lenguaje común para describir, visualizar,
evaluar y modificar modelos de negocio
c01_sp.indd 12 14/02/11 17:55
