WEEK 4
ASSIGNMENT 4
DIGITAL Lisanne Bosch
Minor Digital Intelligence
MARKETING
Quartile 2
, Table of contents
Introduction............................................................................................................................................. 2
1. Campaign structure ......................................................................................................................... 2
2. Search Ads ....................................................................................................................................... 2
3. Ads Performance Analysis ............................................................................................................... 3
3.1 Views ....................................................................................................................................... 3
3.2 Clicks ........................................................................................................................................ 3
3.3 Cost per click............................................................................................................................ 3
3.4 Click-through ratio ................................................................................................................... 4
4. Keyword Performance Analysis ....................................................................................................... 4
4.1 Top 5 best performing keywords ............................................................................................ 4
4.2 Top 5 worst performing keywords .......................................................................................... 5
5. Traffic Analysis ................................................................................................................................. 6
Conclusion and recommendations .......................................................................................................... 7
References ............................................................................................................................................... 9
1
ASSIGNMENT 4
DIGITAL Lisanne Bosch
Minor Digital Intelligence
MARKETING
Quartile 2
, Table of contents
Introduction............................................................................................................................................. 2
1. Campaign structure ......................................................................................................................... 2
2. Search Ads ....................................................................................................................................... 2
3. Ads Performance Analysis ............................................................................................................... 3
3.1 Views ....................................................................................................................................... 3
3.2 Clicks ........................................................................................................................................ 3
3.3 Cost per click............................................................................................................................ 3
3.4 Click-through ratio ................................................................................................................... 4
4. Keyword Performance Analysis ....................................................................................................... 4
4.1 Top 5 best performing keywords ............................................................................................ 4
4.2 Top 5 worst performing keywords .......................................................................................... 5
5. Traffic Analysis ................................................................................................................................. 6
Conclusion and recommendations .......................................................................................................... 7
References ............................................................................................................................................... 9
1
