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COM3701 exam 2021 answers

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I have received a distinction for this exam. QuantumE is an online retail shop that supplies business and home electronic gadgets. QuantumE, which uses e-commerce as its main platform, has the potential to have its products exposed to global customers; and has recently explored some of the best marketing communication tools in order to promote its products. 1.1 In your own words, explain what marketing management is. (5) 1.2 Discuss how QuantumE can use the five internet resources for online marketing to support its online marketing strategy. (20) 1.3 Explain how QuantumE can utilise online marketing as a pull and push mechanism and a way of communicating brand messages to its customers The Ukhahlamba Mountain range is a world-renowned hiking spot in South Africa and Pusang International Hotel is located at the foot of the mountain range. The Pusang International Hotel recently introduced a vacation package aimed at university students. As the marketing manager of Pusang International Hotel you have been tasked with developing a marketing plan which, among its objectives, aim to raise awareness of the new vacation package. 2.1 Discuss how you would develop a marketing plan for Pusang International Hotel, using the five steps of a marketing plan as proposed by Angelopulo and Barker (2013). (25) 2.2 Explain the nature of communication campaign objectives.

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Page |1


24/11/2021




Michiel Coenraad Welgemoedt
66391946
COM3701 November 2021 exam

, Page |2


DECLARATION OF OWN WORK FOR NON-VENUE BASED EXAMINATION
MODULE CODE:
COM3701

I,

Michiel Coenraad Welgemoedt, 66391946
(STUDENT NUMBER) confirm that:

✓ This EXAMINATION PAPER contains my own original ideas and work.
✓ I have NOT shown, or shared, my examination paper or answers with
anyone.
✓ I have not engaged in group work.
✓ I have not used the Internet to source my answers or examples.
✓ I have used my prescribed textbook and study-guide to answer the
questions.
✓ Those ideas, or work, that are not my own, have been cited through in-text
referencing which I have familiarised myself with in the TL CMNALL/E/301
✓ I acknowledge that not including a signed (initialed) Declaration results
in a failure of 0%.
✓ I have not submitted the ideas or work contained in this MODULE for any
other tertiary education credit.


Policy on Research
Ethics.pdf
✓ I have read the University’s Policy of Research Ethics
✓ I have read and understood the PLAGIARISM POWERPOINT FOR
UNDER-GRADUATE STUDIES (available under ADDITIONAL SOURCES
on myUnisa)
✓ I have familiarised myself with the library guides ON PLAGIARISM AND
ETHICS offered by Unisa’s library: https://libguides.unisa.ac.za/research-
support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the
Copyright Act (Act 98 of 1978) and I have read the regulations of the
University of South Africa in this respect, available online:

https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Docum
ents/Policy_copyright_infringement_plagiarism_16November2005.pdf

_____M.C____________ ______24/11/2021_______
INITIALS ONLY DATE
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