I d1) The six important business objectives of information technology are new products,
services, and business models; customer and supplier intimacy; survival; competitive
advantage; operational excellence; and
A) improved flexibility.
B) improved decision making.
C) improved business practices.
D) improved efficiency.
Answer: B
2) Dell Computer's use of information systems to improve efficiency and implement "mass
customization" techniques to maintain consistent profitability and an industry lead
illustrates which business objective?
A) improved flexibility
B) improved business practices
C) competitive advantage
D) survival
Answer: C
3) The use of information systems because of necessity describes the business objective of
A) survival.
B) improved business practices.
C) competitive advantage.
D) improved flexibility.
Answer: A
4) Which of the following choices may lead to competitive advantage: (1) new products,
services, and business models; (2) charging less for superior products; (3) responding to
customers in real time?
A) 1 only
B) 1 and 2
C) 2 and 3
D) 1, 2, and 3
Answer: D
5) Verizon's implementation of a Web-based digital dashboard to provide managers with real-
time information such as customer complaints is an example of
A) improved flexibility.
B) improved decision making.
C) improved efficiency.
,D) customer and supplier intimacy.
Answer: B
6) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates
the use of information systems to achieve which business objective?
A) improved efficiency
B) customer and supplier intimacy
C) survival
D) competitive advantage
Answer: C
7) An information system can be defined technically as a set of interrelated components
that collect, process, store, and distribute information to support
A) decision making and control in an organization.
B) communications and data flow.
C) managers analyzing the organization's raw data.
D) the creation of new products and services.
Answer: A
8) The three activities in an information system that produce the information organizations
use to control operations are
A) information retrieval, research, and analysis.
B) input, output, and feedback.
C) input, processing, and output.
D) data analysis, processing, and feedback.
Answer: C
9) Order data for baseball tickets and bar code data are examples of
A) raw input.
B) raw output.
C) customer and product data.
D) sales information.
Answer: A
10) The average number of tickets sold daily online is an example of
A) input.
B) raw data.
C) meaningful information.
D) feedback.
,Answer: C
11) Output
A) is feedback that has been processed to create meaningful information.
B) is information that is returned to appropriate members of the organization to help them
evaluate the input stage.
C) transfers data to the people who will use it or to the activities for which it will be used.
D) transfers processed information to the people who will use it or to the activities for which it
will be used.
Answer: D
12) Converting raw data into a more meaningful form is called
A) capturing.
B) processing.
C) organizing.
D) feedback.
Answer: B
13) An example of raw data from a national chain of automobile stores would be
A) an average of 13 Toyotas are sold daily in Kentucky.
B) 30 percent increase in Toyota RAV 4 sales during September in Kentucky.
C) 1 Toyota RAV4 sold March 3, 2008 in Louisville, Kentucky.
D) all of the above.
Answer: C
14) The field that deals with behavioral issues as well as technical issues surrounding the
development, use, and impact of information systems used by managers and employees in
the firm is called
A) information systems literacy.
B) information systems architecture.
C) management information systems.
D) information technology infrastructure.
Answer: C
15) In a hierarchical organization, the upper levels consist of
A) managerial and professional employees.
B) managerial, professional, and technical employees.
C) professional and operational employees.
D) managerial, professional, and operational employees.
, Answer: B
16) Which of the six strategic business objectives did the NBA's use of Synergy Sports
Technology help to achieve?
A) customer and supplier intimacy
B) improved decision making
C) new products and services
D) operational excellence
Answer: B
17) The fundamental set of assumptions, values, and ways of doing things that has been
accepted by most of a company's members is called its
A) culture.
B) environment.
C) atmosphere.
D) values.
Answer: A
18) Thomas Friedman's declaration that the world was now "flat" meant that
A) the Internet has reduced the economic advantages of developed countries.
B) globalization is starting to offer less advantage to large corporations.
C) the global economy is increasingly commanded by fewer and larger corporations.
D) global capitalism is homogenizing culture and business practices throughout the world.
Answer: A
19) Data management technology consists of the
A) physical hardware and media used by an organization for storing data.
B) detailed, preprogrammed instructions that control and coordinate the computer hardware
components in an information system.
C) software governing the organization of data on physical storage media.
D) hardware and software used to transfer data.
Answer: C
20) The hardware and software used to transfer data in an organization is called
A) data management technology.
B) networking and data management technology.
C) data and telecommunications technology.
D) networking and telecommunications technology.
Answer: D