Summary HEM Model (Hospitality Experience Model)

Hospitality experience model intro HEM:
❖ Golden triangle
Who are the main stakeholders in hospitality?
■ Guest → left bottom
■ Employees → right bottom
■ Owner → top
■ Hospitality manager → middle
❖ Hospitality experience model


❖ The demand
➢ The guest: leisure or business traveler
❖ O = are objectives of the guest for visiting the
hospitality org. Why are they
searching for a hospitality org =
needs
❖ B= benefits sought refers to
dividing your audience based
on the unique value proposition
your guest (demand) is looking
to gain from your tangibles,
service or ambiance




❖ The experience (potential)
➢ S → service
■ All behaviour by
personnel in direct contact with the guest
● Distinction: technical and social behaviour


➢ T → tangible
■ The physical product, all facilities
● Ex: guest rooms, spa, swimming pool


➢ A → Ambiance