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Full Summary of Shared Value Creation 2021

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This is an extensive summary of all course content of the course Shared Value Creation. It includes lecture notes of all the lectures and summaries of all the mandatory articles.

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December 15, 2021
Number of pages
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2021/2022
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Week 1

LECTURES & READINGS (BLOK ET AL. CHAPTER 2)
Introduction
Sustainability is about several aspects:
- Limits to growth
- Intergenerational aspects
- Transitions: behavioural and technological
New ways of thinking needed:

- See systems: time scale
- Collaborate across borders
- Creative problem solving
- Evidence based
Limits to growth
𝐸 𝑌
Energy decomposition: 𝐸 = 𝑌∑ (𝑌𝑖 ) ∗ ( 𝑌𝑖 ) = total amount of energy/emissions decomposed
𝑖
into:

1. Volume: the GDP (Y): the total value output -> produce less (limit to growth)
𝐸
2. Technology: the energy intensity: 𝑖 -> improve technology
𝑌𝑖
𝑌𝑖
3. The sectoral decomposition: some sectors are more energy intensive: -> produce less
𝑌
in certain sectors

Energy increase is caused by an increase in the energy intensity, not by the decomposition
effect (moving to more energy-intensive sectors)

The Netherlands performance
The Netherlands are performing bad:
1. Relatively low energy prices: we are addicted to gas because we have a lot of it
2. Uncertainty because policies are changing a lot: there’s an incentive to wait
3. ICT in the service sector uses a lot of energy
4. Energy intensive international trade
Energy Efficiency Paradox
The Energy Efficiency Paradox: why are seemingly profitable technologies not adopted?
𝑖𝑡 𝑆 −𝐶
𝑖𝑡
Net Present Value: 𝑁𝑃𝑉𝑖 = −𝐼𝑖 + ∑ ( (1+𝑟) 𝑡)


- 𝐼𝑖 : the initial investment

, 𝑆 −𝐶
𝑖𝑡 𝑖𝑡
- ∑ ( (1+𝑟) 𝑡 ): the return you will get in a period of N: 𝑆𝑖𝑡 : what you earn, 𝐶𝑖𝑡 : maintenance

costs, (1 + 𝑟)𝑡 : the discount rate and r: the interest rate
 Use discount rate because time value of money: money you have now is worth
more than the identical sum in the future: you could invest it otherwise and there
is inflation
- You should adopt an investment if the NPV=0 or if the IRR (the r for which NPV=0) > the
critical discount rate

Technological development follows S-shaped diffusion curve:
1. Probit or rank models: firms are heterogenous (differences in the goals, needs and
abilities), so the best timing to join differs between firms
2. Epidemic models: the diffusion of (information about) technology happens gradually

Sustainability barriers
Explanations for the Energy Efficiency Paradox: barriers:
1. Measurement errors:
- Hidden investment costs: costs of information gathering, research, negotiations on
contract terms and of decision-making: firm specific, depending mainly on economic,
organisational and human capital factors
- Hidden annual costs:
 Costs of raising funds: tend to differ between firms
 Annual costs of maintenance and operation associated with the technology
 Annual depreciation costs of the old not yet fully depreciated technologies:
currently used technologies have to be depreciated before new technologies are
purchased
- Hidden annual savings: the total amount of energy currently used in a firm (and the price
paid for energy) influences the savings potential of a technology
 If the total use of energy and energy costs are too low the energy base is too
small for the technology to ever be profitable
 Even though some technologies may be profitable, low energy costs often receive
little attention in investment decisions
 Large energy users pay relatively low prices in most countries
- Different (high) critical discount rates are being used


2. Information as a precondition:
- Information about existing technologies
 Size and the typical environment in which firms operate influence the information
gap
- many firms are uninformed about policy instruments and institutions for innovation
support

, 3. Capital as a precondition: a lack of capital is the most important barrier regarding
general innovation investments
- The lack of internal capital (= from the business) is a larger constraint than the lack of
external capital (= from outsider investors)
 Could also be that lack of internal capital in the end leads to an external financial
constraint
- Failure in the market: banks are unwilling to finance seemingly profitable investments
 Could also be because of other reasons: bijv. certain financial requirements that
prevent them from lending (more) money


4. Non-rational behaviour:
- “Satisficing principle”: look for satisfactory profits instead of profit maximization
 Making enough profit to keep shareholders happy/for investors to maintain
confidence in the management they appoint
 Apply rules of thumb and routines
- Firms can’t acquire and process all relevant information
- Adoption decisions are more sensitive to short-term cost-benefits than long-term
benefits: bijv. adoption subsidies work better than tax reduction


5. Uncertainty: in the presence of uncertainty and an irreversible investment there is an
option value of waiting
- Firms tend to delay investments in projects to wait for new information to arrive
- Firms require a compensation for the uncertainty that they face
- Firms put a mark-up on the critical discount rate that they apply
- There is a lot of uncertainty associated with energy-saving technologies:
 Future prices -> price will likely go down
 Qualities of currently used and future technologies
 The future level and volatility of interest rates and the interest costs associated
with them
 The potential savings of energy-efficient technologies
 Future policies: timing and implementation of the Kyoto protocol, subsidy
schemes, the strictness of environmental regulation etc.
- The foregone energy saving is not the only cost of delaying investment:
 First mover advantages
 Learning-by-doing and learning-by-using advantages


6. Learning curve: the costs and benefits of technology are not constant over time: the
costs decrease with cumulative installed capacity
- Internal learning: the returns build up over time for the firm that adopted the technology

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