Summary MHA 506 Tactics.Implementation.docx Tactics and Implementation Tactics and Implementation ECRH marketing team

Tactics and Implementation portions for your Marketing Plan 1




Tactics and Implementation



MHA/506




Summary MHA 506 Tactics.Implementation.docx Tactics and
Implementation Tactics and Implementation ECRH marketing
team

, TACTICS AND IMPLEMENTATION 2


Tactics and Implementation

In marketing, organizations begin with a goal or brand idea that helps determine the

direction the organization wishes to take. Once a goal has been determined, a plan to achieve the

goal must be conceptualized, and a marketing strategy developed. Marketing strategies are

broad plans used to outline the steps an organization will take to achieve the goal or brand.

Clearly defined tactics are the actions an organization takes to execute the marketing strategy.

Tactics

Product

Marketing begins with understanding the product you wish for individuals to purchase,

consume, or use. The first step in this process is understanding the product or service you offer

and determine how to engage and connect with customers. A clear understanding of the product

or service line a company is providing makes developing a marketing plan and connecting with

the consumer. ECRHS will also need to complete an analysis of their current marketing plan to

evaluate what changes need to be foremost to align with future strategies and goals. ECRHS is

the product that requires improvement.

ECRHS is a vast system spread over a large geographical area. Many of the facilities are

in need of updating, and some are in need of significant repairs. There are services lines; the

burn unit included that are no longer profitable. To provide a more appealing product and

improve the brand, ECRHS will need to determine which service lines and facilities can be

closed and reallocate the funding to improve the remaining facilities and service lines within the

healthcare system.