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Exam (elaborations)

Media Studies | Full-Mark Exam Question | Maybelline & Score | Gender

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A 20 mark essay question based on Judith Butler's theory of gender performativity in relation to CSPs Maybelline's 'That Boss Life' & Score Hair Cream. Includes essay plan and full answer, which was awarded 20/20 (A*)

Institution
AQA
Course
Unit 4 MEST4 - Media: Research and Production (7572)








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Study Level
A/AS Level
Examinator
AQA
Subject
Media Studies
Unit
Unit 4 MEST4 - Media: Research and Production (7572)
All documents for this subject (10)

Document information

Uploaded on
November 25, 2021
Number of pages
3
Written in
2021/2022
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

  • media
  • studies
  • mediastudies
  • csp
  • maybelline
  • score
  • advert
  • gender
  • essay
  • butler
  • judithbutler
  • stereotypes
  • alevel
  • exam

Content preview

Judith Butler describes gender as “an identity instituted through a stylised repetition of acts.” In
other words, it is something learnt through repeated performance.

How useful is this idea in understanding how gender is represented in marketing and advertising
products? Refer in detail to close study products Maybelline ‘That Boss Life’ and the Score Hair
Cream advert. [20 marks]


Plan:
● Introduction

● Paragraph 1
- Gender stereotypes
- Masculinity
- Mosher & Sirkin

● Paragraph 2
- Butler: gender performances
- Socio-economic power

● Paragraph 3
- Societal shift
- Connell’s hierarchy of masculinity

● Paragraph 4
- Fluidity
- Postmodernism

● Conclusion

(full answer on next page)
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A mix of differently written notes, most are simple and straightforward, with only relevant information. Essays and exam answers are written in full with a range of grades depending on when they were written, but achieved a final A* across 5 subjects at alevel.

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