WEEK 7: VIRTUAL AND HYBRID EVENTS
TUTOR: IAIN EARLE
Event sponsorship - A high profile form of collaborative marketing between two org which
usually involves investment in return for access to exploitable commercial potential.
The provision of services by an organisation directly to an event, cause or activityin
exchange for a direct association to the event.
An exchange relationship involving payments from friend external organisations or persons
for specific benefits provided by the event.
LEARNING OUTCOMES:
● Identify the difference between virtual and hybrid event types.
● Understand the types of programs commonly found
● Examine the benefits and drawbacks of both
● Explore the differences within marketing, Operations and the experience between
live and online events
WHY THE MOVE TO EVENTS ONLINE?
Development of technology for both business and personal use skype, zoom, tiktok,
microsoft teams
Accessibility & ease of use - most people with basicdigital skills are able to operate.
Convenience - software works with a variety of operating platforms e.g. Microsoft, iOS
Sudden need to move events,meetings etc online following pandemic and Lockdown
(Change of consumer demand and business need)
Virtual events - commonly meetings & conferences (MICE), attendees can attend ‘virtually’
from distance without having to be physically present (critical over lockdown/ work from
home period)
Hybrid events - a combination of physically attended and remotely attended events
WHAT IS A VIRTUAL EVENT?
Online gathering that allows people who are unable to attend a physical conference in
person.
Either bc they live far or other reasons preventing their attendance
Presented virtually via video chat
May include presentations from speakers as well as discussions between participants taking
place at their individual computers.
Some people also use screen share technology to show slideshows, images, videos,
webinars etc
Allow remotes viewers see what's being displayed on their computer screens and take part
in a more interactive way.
BENEFITS OF VIRTUAL EVENTS
For attendees, virtual events eliminate travel expenses while allowing them to access
speakers remotely.
For conference planners, virtual events provide increased security by removing people who
might try to cause harm.
Cost effective because they dont require the purchase of an expensive venue, catering or
any other physical needs that traditional conferences do.
TUTOR: IAIN EARLE
Event sponsorship - A high profile form of collaborative marketing between two org which
usually involves investment in return for access to exploitable commercial potential.
The provision of services by an organisation directly to an event, cause or activityin
exchange for a direct association to the event.
An exchange relationship involving payments from friend external organisations or persons
for specific benefits provided by the event.
LEARNING OUTCOMES:
● Identify the difference between virtual and hybrid event types.
● Understand the types of programs commonly found
● Examine the benefits and drawbacks of both
● Explore the differences within marketing, Operations and the experience between
live and online events
WHY THE MOVE TO EVENTS ONLINE?
Development of technology for both business and personal use skype, zoom, tiktok,
microsoft teams
Accessibility & ease of use - most people with basicdigital skills are able to operate.
Convenience - software works with a variety of operating platforms e.g. Microsoft, iOS
Sudden need to move events,meetings etc online following pandemic and Lockdown
(Change of consumer demand and business need)
Virtual events - commonly meetings & conferences (MICE), attendees can attend ‘virtually’
from distance without having to be physically present (critical over lockdown/ work from
home period)
Hybrid events - a combination of physically attended and remotely attended events
WHAT IS A VIRTUAL EVENT?
Online gathering that allows people who are unable to attend a physical conference in
person.
Either bc they live far or other reasons preventing their attendance
Presented virtually via video chat
May include presentations from speakers as well as discussions between participants taking
place at their individual computers.
Some people also use screen share technology to show slideshows, images, videos,
webinars etc
Allow remotes viewers see what's being displayed on their computer screens and take part
in a more interactive way.
BENEFITS OF VIRTUAL EVENTS
For attendees, virtual events eliminate travel expenses while allowing them to access
speakers remotely.
For conference planners, virtual events provide increased security by removing people who
might try to cause harm.
Cost effective because they dont require the purchase of an expensive venue, catering or
any other physical needs that traditional conferences do.
