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Exam (elaborations)

Metro Bank Digital Marketing Assignment

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Uploaded on
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Written in
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This a presentation that evaluates Metro bank's digital marketing strategy. It includes a situational analysis, SWOT analysis, social media strategy, business revenue, online value proposition and recommendations that Metro Bank can do

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Institution
University Of Brighton (UoB)
Course
Business management










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University of Brighton (UoB)
Study
University of Brighton
Course
Business management
All documents for this subject (10)

Document information

Uploaded on
November 19, 2021
Number of pages
16
Written in
2020/2021
Type
Exam (elaborations)
Contains
Answers

Subjects

  • digital market
  • metro bank
  • swot
  • pestle
  • website analysis
  • product mix
  • monzo
  • starling
  • digital marketing
  • met
  • metro banks competitor analysis
  • metro banks social media page
  • metro bank business report

Content preview

Digital Marketing Assignment
Joshua Arcers: 19824671
Harry Gross: 19842196
Alex Allen: 19816922
Abz Parvaneh: 19828305

, • Current situation and background analysis
• Micro and Macro environmental factors and SW
• Analysis of Customer, Marketplace, Competitio
and Partners analysis,
Table of • business and revenue models
• online value proposition
Contents • website analysis
• market research and remix
• social media
• digital channels
• evaluation/conclusion

, It was founded in 2010 by Anthony Thomson an
Hill
The Banking industry is becoming digital
The bank has lost almost 90% of it’s value in 201
Current (Guardian, 2018)

Situation and
Background
Analysis
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