Post Graduate Diploma in
Management
MARKETING
MANAGEMENT
, CORSE DESCRIPTION AND
BROAD OUTCOMES
THE COURSE PROVIDES A STRUCTURED
APPROACH TO UNDERSTANDING AND
MANAGING THE MARKERTING FUNCTION OF
THE ORGANIZATION.
THE COURSE WILL ENABLE THE STUDENTS
TO INTEGRATE ALL MARKETING ELEMENTS
INTO AN ORGANIZED COHESIVE STRATEGIC
PLAN OF ACTION
, BROAD OUTCOMES
LEARNERS WILL BE ABLE TO :-
DEMOSTRATE KNOWLEDGE OF MARKETING
STRATEGIES AND THEIR APPLICATION IN
THE BUSINESS ENVIRONMENT
DISPLAY ABILITY TO INTEGRATE
MARKETING CONCEPTS WITH WORK
EXPERIENCE.
, WHAT IS MARKETING ?
IDENTIFYING AND MEETING HUMAN AND
SOCIAL NEEDS PROFITABLY
PROCESS OF PLANNING AND EXECUTING
THE CONCEPTION, PRICING, PROMOTION
AND DISTRIBUTION OF IDEAS, GOODS
AND SERVICES TO CREATE EXCHANGES
THAT SATISFY INDIVIDUAL AND
ORGANIZATIONAL GOALS
Management
MARKETING
MANAGEMENT
, CORSE DESCRIPTION AND
BROAD OUTCOMES
THE COURSE PROVIDES A STRUCTURED
APPROACH TO UNDERSTANDING AND
MANAGING THE MARKERTING FUNCTION OF
THE ORGANIZATION.
THE COURSE WILL ENABLE THE STUDENTS
TO INTEGRATE ALL MARKETING ELEMENTS
INTO AN ORGANIZED COHESIVE STRATEGIC
PLAN OF ACTION
, BROAD OUTCOMES
LEARNERS WILL BE ABLE TO :-
DEMOSTRATE KNOWLEDGE OF MARKETING
STRATEGIES AND THEIR APPLICATION IN
THE BUSINESS ENVIRONMENT
DISPLAY ABILITY TO INTEGRATE
MARKETING CONCEPTS WITH WORK
EXPERIENCE.
, WHAT IS MARKETING ?
IDENTIFYING AND MEETING HUMAN AND
SOCIAL NEEDS PROFITABLY
PROCESS OF PLANNING AND EXECUTING
THE CONCEPTION, PRICING, PROMOTION
AND DISTRIBUTION OF IDEAS, GOODS
AND SERVICES TO CREATE EXCHANGES
THAT SATISFY INDIVIDUAL AND
ORGANIZATIONAL GOALS
