o Facebook
o Twitter
o Blogs
o Vlogs (influencer 100,000)
o Podcasts
o Forums
o Wiki
o Dating sites
Uses
o Personal
Talk to friends 42%
Get in contact with friends – get information
Output of views – twitter
Real time information 41%
News
Traffic
Weather
Trains
Posting pictures – share with family
Entertainment – family videos 37%
Track location of friends/family
Fill up spare time 39%
Problems
o Stalkers (don’t use the word “Nonce”)
o The user
o Bullying
Leave group chat
Report to police
o Pictures
Why put online?
Why share?
Steal pictures and identity
o Messages
Why send messages?
Can become invasive
o Unwanted requests
Send pictures
o Security
Isolation
o Businesses
Get message out
Advertise - Customer interaction (good/bad)
Be informed (70% of shoppers make buying decisions based on social media)