Global Corporate
Communication summary
(2019/2020)
Global Corporate Communication (GCC) articles + summary lectures
Table of Contents
LECTURE 2.1: GLOBAL CORPORATE COMMUNICATION .................................................................................... 4
CORPORATE COMMUNICATION................................................................................................................................... 4
Core components of messages (Cornelissen, Nielsen & Thomsen) ................................................................ 4
Traditional VS 21s century ............................................................................................................................. 4
A MULTIDISCIPLINARY APPROACH FOR A NEW UNDERSTANDING OF CORPORATE COMMUNICATION (MAZZEI, 2014) ................... 5
Integrated marketing communication ........................................................................................................... 5
Organizational communication ...................................................................................................................... 5
Public relations ............................................................................................................................................... 6
Corporate communication ............................................................................................................................. 6
Conclusion ...................................................................................................................................................... 8
ADDRESSING THE COMPLEXITIES OF MANAGING DOMESTIC AND MULTINATIONAL CORPORATE BRANDS (KHOJASTEHPOUR &
POLONSKY, 2015) .................................................................................................................................................. 8
Corporate brands ........................................................................................................................................... 8
Complexity issues in managing DCBs and MCBs ............................................................................................ 9
Future research ............................................................................................................................................ 11
LECTURE 2.2 ................................................................................................................................................... 11
STAKEHOLDER-COMPANY RELATIONSHIPS (BHATTACHARYA, KORSCHUN & SHEN, 2009) .................................................... 11
Relationships and returns to stakeholders ................................................................................................... 11
CSR ............................................................................................................................................................... 14
Future research ............................................................................................................................................ 17
CORPORATE COMMUNICATION PRACTICES: CLIMATE SCIENCE (THAKER, 2019) .................................................................. 18
Background and previous research .............................................................................................................. 18
This study ..................................................................................................................................................... 18
LECTURE 3.1 ................................................................................................................................................... 19
LANGUAGE FLUENCY, SOCIALIZATION AND INTER-UNIT RELATIONSHIPS IN CHINESE AND FINNISH SUBSIDIARIES (BARNER-
RASMUSSEN & BJORKMANN) .................................................................................................................................. 19
Socialization mechanisms ............................................................................................................................ 20
Study ............................................................................................................................................................ 20
LANGUAGE AND THOUGHT ...................................................................................................................................... 21
STANDARDIZATION OF LANGUAGE ON MANAGEMENT-LEVEL, AND ITS INFLUENCE ON COMMUNICATIVE BEHAVIOR (ZANDER ET AL.,
2011) ................................................................................................................................................................ 22
Cultural accommodation .............................................................................................................................. 22
Cultural affirmation ...................................................................................................................................... 23
, Research questions....................................................................................................................................... 23
Limitations.................................................................................................................................................... 24
LECTURE 3.2 ................................................................................................................................................... 24
CULTURAL DIFFERENCES IN COGNITIVE RESPONDING TO ADS (FENG & FRITH, 2014) ........................................................... 24
Hybridity theory ........................................................................................................................................... 25
Product type ................................................................................................................................................. 25
Hypotheses and questions............................................................................................................................ 25
Discussion ..................................................................................................................................................... 26
Limitations and future direction ................................................................................................................... 27
WHEN DOES NEGATIVE BRAND PUBLICITY HURT? (MONGA & JOHN, 2008)...................................................................... 27
Theory .......................................................................................................................................................... 27
Study 1.......................................................................................................................................................... 28
Study 2.......................................................................................................................................................... 28
Study 3.......................................................................................................................................................... 29
Conclusion .................................................................................................................................................... 29
LECTURE 4.1 ................................................................................................................................................... 30
LMX: EMPLOYEE VOICE BEHAVIOR (BOTERO & VAN DYNE, 2009) .................................................................................. 30
Employee voice............................................................................................................................................. 30
LMX theory ................................................................................................................................................... 30
Power distance (PD) ..................................................................................................................................... 30
The joint effect of LMX on voice ................................................................................................................... 31
Results .......................................................................................................................................................... 31
Conclusion/discussion .................................................................................................................................. 31
LMX: PATERNALISM (PELLEGRINI ET AL. 2010) .......................................................................................................... 32
Paternalism .................................................................................................................................................. 32
LMX .............................................................................................................................................................. 32
Differences LMX and paternalism ................................................................................................................ 32
Study ............................................................................................................................................................ 33
LECTURE 4.2 ................................................................................................................................................... 34
EMPLOYEE’S FEEDBACK SEEKING (MACDONALD ET AL. 2013) ........................................................................................ 34
Feedback seeking motives ............................................................................................................................ 34
Feedback seeking motives Chinese vs Canada ............................................................................................. 35
Study ............................................................................................................................................................ 35
WORKFORCE’S PREFERENCE FOR PURPOSES AND PRACTICES IN APPRAISALS (CHIANG & BIRTCH, 2010).................................. 36
Appraisal purposes ....................................................................................................................................... 36
Appraisal practices ....................................................................................................................................... 36
Cultural dimensions, House et al. (2004)...................................................................................................... 37
Study ............................................................................................................................................................ 37
LECTURE 5.1 ................................................................................................................................................... 39
CROSS-CULTURAL STUDY ON CSR AND EMPLOYEES’ AFFECTIVE COMMITMENT (AC) (MUELLER ET AL., 2012) ......................... 39
CSR ............................................................................................................................................................... 39
Cultural influence ......................................................................................................................................... 40
Study ............................................................................................................................................................ 40
CSR AND EMPLOYEE-COMPANY IDENTIFICATION (E-C) IN KOREA (KIM ET AL, 2010) ......................................................... 41
Past research ................................................................................................................................................ 41
Study ............................................................................................................................................................ 42
LECTURE 6.2 ................................................................................................................................................... 43
CSR COMMUNICATION IN MEXICO & THE US (BECKER-OLSEN ET AL., 2011) ................................................................... 43
CSR in US versus Mexico ............................................................................................................................... 44
Study ............................................................................................................................................................ 44
, CSR AND CUSTOMER SATISFACTION IN GERMANY US (WELCH & BARTIKOWSKI, 2013) ..................................................... 45
Study ............................................................................................................................................................ 46
LECTURE 7.1 ................................................................................................................................................... 48
BIG DATA IN CORPORATE COMMUNICATION (WIENCIERZ & ROTTGER, 2017) ................................................................... 48
Study ............................................................................................................................................................ 48
E-WOM IN THE US AND CHINA: A SURVEY (CHU & CHOI, 2011) .................................................................................. 49
E-WOM ......................................................................................................................................................... 50
Study ............................................................................................................................................................ 51
LECTURE 7.2 ................................................................................................................................................... 53
E-WOM (SNS) IN THE US AND CHINA: A CORPUS BASED STUDY (FONG & BURTON, 2008) ............................................... 53
Study ............................................................................................................................................................ 54
NATIONAL CULTURE AND CONSUMER TRUST IN E-COMMERCE (HALLIKAINEN & LAUKKANEN, 2018) ...................................... 55
Study ............................................................................................................................................................ 55
, Lecture 2.1: Global corporate communication
Corporate communication
- The flow of information from person to another (Axley,1984; Emery et al., 1963)
- It is how we plan, control, manage, persuade, understand, lead, love and so on (Dainton &
Zelley, 2011)
- The process by which people interactively create, sustain, and manage meaning (Conrad &
Poole, 1998)
Core components of messages (Cornelissen, Nielsen & Thomsen)
- Themes = achievements, capabilities, values
- Structure = logical, comprehensible
- Style = rational, emotional
- Mode = words, images
- Medium = mass, personalized
Traditional VS 21s century
Communication summary
(2019/2020)
Global Corporate Communication (GCC) articles + summary lectures
Table of Contents
LECTURE 2.1: GLOBAL CORPORATE COMMUNICATION .................................................................................... 4
CORPORATE COMMUNICATION................................................................................................................................... 4
Core components of messages (Cornelissen, Nielsen & Thomsen) ................................................................ 4
Traditional VS 21s century ............................................................................................................................. 4
A MULTIDISCIPLINARY APPROACH FOR A NEW UNDERSTANDING OF CORPORATE COMMUNICATION (MAZZEI, 2014) ................... 5
Integrated marketing communication ........................................................................................................... 5
Organizational communication ...................................................................................................................... 5
Public relations ............................................................................................................................................... 6
Corporate communication ............................................................................................................................. 6
Conclusion ...................................................................................................................................................... 8
ADDRESSING THE COMPLEXITIES OF MANAGING DOMESTIC AND MULTINATIONAL CORPORATE BRANDS (KHOJASTEHPOUR &
POLONSKY, 2015) .................................................................................................................................................. 8
Corporate brands ........................................................................................................................................... 8
Complexity issues in managing DCBs and MCBs ............................................................................................ 9
Future research ............................................................................................................................................ 11
LECTURE 2.2 ................................................................................................................................................... 11
STAKEHOLDER-COMPANY RELATIONSHIPS (BHATTACHARYA, KORSCHUN & SHEN, 2009) .................................................... 11
Relationships and returns to stakeholders ................................................................................................... 11
CSR ............................................................................................................................................................... 14
Future research ............................................................................................................................................ 17
CORPORATE COMMUNICATION PRACTICES: CLIMATE SCIENCE (THAKER, 2019) .................................................................. 18
Background and previous research .............................................................................................................. 18
This study ..................................................................................................................................................... 18
LECTURE 3.1 ................................................................................................................................................... 19
LANGUAGE FLUENCY, SOCIALIZATION AND INTER-UNIT RELATIONSHIPS IN CHINESE AND FINNISH SUBSIDIARIES (BARNER-
RASMUSSEN & BJORKMANN) .................................................................................................................................. 19
Socialization mechanisms ............................................................................................................................ 20
Study ............................................................................................................................................................ 20
LANGUAGE AND THOUGHT ...................................................................................................................................... 21
STANDARDIZATION OF LANGUAGE ON MANAGEMENT-LEVEL, AND ITS INFLUENCE ON COMMUNICATIVE BEHAVIOR (ZANDER ET AL.,
2011) ................................................................................................................................................................ 22
Cultural accommodation .............................................................................................................................. 22
Cultural affirmation ...................................................................................................................................... 23
, Research questions....................................................................................................................................... 23
Limitations.................................................................................................................................................... 24
LECTURE 3.2 ................................................................................................................................................... 24
CULTURAL DIFFERENCES IN COGNITIVE RESPONDING TO ADS (FENG & FRITH, 2014) ........................................................... 24
Hybridity theory ........................................................................................................................................... 25
Product type ................................................................................................................................................. 25
Hypotheses and questions............................................................................................................................ 25
Discussion ..................................................................................................................................................... 26
Limitations and future direction ................................................................................................................... 27
WHEN DOES NEGATIVE BRAND PUBLICITY HURT? (MONGA & JOHN, 2008)...................................................................... 27
Theory .......................................................................................................................................................... 27
Study 1.......................................................................................................................................................... 28
Study 2.......................................................................................................................................................... 28
Study 3.......................................................................................................................................................... 29
Conclusion .................................................................................................................................................... 29
LECTURE 4.1 ................................................................................................................................................... 30
LMX: EMPLOYEE VOICE BEHAVIOR (BOTERO & VAN DYNE, 2009) .................................................................................. 30
Employee voice............................................................................................................................................. 30
LMX theory ................................................................................................................................................... 30
Power distance (PD) ..................................................................................................................................... 30
The joint effect of LMX on voice ................................................................................................................... 31
Results .......................................................................................................................................................... 31
Conclusion/discussion .................................................................................................................................. 31
LMX: PATERNALISM (PELLEGRINI ET AL. 2010) .......................................................................................................... 32
Paternalism .................................................................................................................................................. 32
LMX .............................................................................................................................................................. 32
Differences LMX and paternalism ................................................................................................................ 32
Study ............................................................................................................................................................ 33
LECTURE 4.2 ................................................................................................................................................... 34
EMPLOYEE’S FEEDBACK SEEKING (MACDONALD ET AL. 2013) ........................................................................................ 34
Feedback seeking motives ............................................................................................................................ 34
Feedback seeking motives Chinese vs Canada ............................................................................................. 35
Study ............................................................................................................................................................ 35
WORKFORCE’S PREFERENCE FOR PURPOSES AND PRACTICES IN APPRAISALS (CHIANG & BIRTCH, 2010).................................. 36
Appraisal purposes ....................................................................................................................................... 36
Appraisal practices ....................................................................................................................................... 36
Cultural dimensions, House et al. (2004)...................................................................................................... 37
Study ............................................................................................................................................................ 37
LECTURE 5.1 ................................................................................................................................................... 39
CROSS-CULTURAL STUDY ON CSR AND EMPLOYEES’ AFFECTIVE COMMITMENT (AC) (MUELLER ET AL., 2012) ......................... 39
CSR ............................................................................................................................................................... 39
Cultural influence ......................................................................................................................................... 40
Study ............................................................................................................................................................ 40
CSR AND EMPLOYEE-COMPANY IDENTIFICATION (E-C) IN KOREA (KIM ET AL, 2010) ......................................................... 41
Past research ................................................................................................................................................ 41
Study ............................................................................................................................................................ 42
LECTURE 6.2 ................................................................................................................................................... 43
CSR COMMUNICATION IN MEXICO & THE US (BECKER-OLSEN ET AL., 2011) ................................................................... 43
CSR in US versus Mexico ............................................................................................................................... 44
Study ............................................................................................................................................................ 44
, CSR AND CUSTOMER SATISFACTION IN GERMANY US (WELCH & BARTIKOWSKI, 2013) ..................................................... 45
Study ............................................................................................................................................................ 46
LECTURE 7.1 ................................................................................................................................................... 48
BIG DATA IN CORPORATE COMMUNICATION (WIENCIERZ & ROTTGER, 2017) ................................................................... 48
Study ............................................................................................................................................................ 48
E-WOM IN THE US AND CHINA: A SURVEY (CHU & CHOI, 2011) .................................................................................. 49
E-WOM ......................................................................................................................................................... 50
Study ............................................................................................................................................................ 51
LECTURE 7.2 ................................................................................................................................................... 53
E-WOM (SNS) IN THE US AND CHINA: A CORPUS BASED STUDY (FONG & BURTON, 2008) ............................................... 53
Study ............................................................................................................................................................ 54
NATIONAL CULTURE AND CONSUMER TRUST IN E-COMMERCE (HALLIKAINEN & LAUKKANEN, 2018) ...................................... 55
Study ............................................................................................................................................................ 55
, Lecture 2.1: Global corporate communication
Corporate communication
- The flow of information from person to another (Axley,1984; Emery et al., 1963)
- It is how we plan, control, manage, persuade, understand, lead, love and so on (Dainton &
Zelley, 2011)
- The process by which people interactively create, sustain, and manage meaning (Conrad &
Poole, 1998)
Core components of messages (Cornelissen, Nielsen & Thomsen)
- Themes = achievements, capabilities, values
- Structure = logical, comprehensible
- Style = rational, emotional
- Mode = words, images
- Medium = mass, personalized
Traditional VS 21s century
