HMPYC 80:
Research
Methodology
Chapter 08 –
Research Dissemination HMPYC 8
and Impact
, ➢ 1. Introduction:
• For Engel and Schutt, the success of research depends on the effectiveness of the dissemination phase:
If the intended audience for the research comprehends the results and learns from them, the research can be
success. If the intended audience does not learn about the study’s results, the research should be judged a fa
• Although reporting is often driven by the expectations of an academic qualification (in the form of a research
other compliance goals (such as project briefs that satisfy funding requirements), there is more to research t
producing a report.
• Dissemination should, however, help deliver on these anticipated outcomes.
- To enable this the research must be framed in such manner from the initial phase.
• Thinking about dissemination is closely linked to the original framing of the significance of the research repo
therefore encourage this as an early step in the process for both qualitative and quantitative research.
• Deciding on the most appropriate types of dissemination early in the research process will enable you to pla
implement the appropriate steps effectively.
• To ensure the potential target audiences receive a credible message in the most appropriate format, we reco
you develop an accompanying dissemination plan.
, ➢ 1. Introduction:
• A typical dissemination plan, however, will include decisions on the following 3 factors:
1. Purpose of the dissemination: This requires you to consider contextual complexities, the main message, a
timing of the message.
2. Target audience for dissemination: You should identify the key stakeholders for responding to the recomm
and decide who is best positioned to deliver the message.
3. Elements of credibility in dissemination: This should ensure that the right audiences have access to findin
should be presented in a credible manner.
• The Research Dissemination Plan: 1
Purpose of
Dissemination
Research
Dissemination
3 2
Elements of Target
Credibility Audience
, ➢ 2. The Dissemination Plan:
➢ 2.1. Purpose of Dissemination:
• At its core, the main purpose of dissemination is to make a difference to practice, to improve service deliver
essence, to advance impact.
• Stakeholders can help identify the implications of research and actions to be taken as a result of the finding
the purpose of responding to decolonising methodologies.
• Highly successful working relationships that produce cumulative benefits can develop with partners come t
true spirit of genuine collaboration.
• This all happens in a complex environment influenced by factors such as funding, organizational expectation
and cultural requirements.
- Funding can determine or put constraints on what is researched, the process and the dissemination of find
• Organizational factors will also determine access to information and the availability of resources for practiti
access, understand and use finding services.
• In addition, Fouche, also highlights the opportunity for critique and debate and for meeting ethical commit
purpose of dissemination.
- A lack of effective dissemination leads to a lack of opportunity for critique and debate, and it is through de
iterative knowledge development takes place.
Research
Methodology
Chapter 08 –
Research Dissemination HMPYC 8
and Impact
, ➢ 1. Introduction:
• For Engel and Schutt, the success of research depends on the effectiveness of the dissemination phase:
If the intended audience for the research comprehends the results and learns from them, the research can be
success. If the intended audience does not learn about the study’s results, the research should be judged a fa
• Although reporting is often driven by the expectations of an academic qualification (in the form of a research
other compliance goals (such as project briefs that satisfy funding requirements), there is more to research t
producing a report.
• Dissemination should, however, help deliver on these anticipated outcomes.
- To enable this the research must be framed in such manner from the initial phase.
• Thinking about dissemination is closely linked to the original framing of the significance of the research repo
therefore encourage this as an early step in the process for both qualitative and quantitative research.
• Deciding on the most appropriate types of dissemination early in the research process will enable you to pla
implement the appropriate steps effectively.
• To ensure the potential target audiences receive a credible message in the most appropriate format, we reco
you develop an accompanying dissemination plan.
, ➢ 1. Introduction:
• A typical dissemination plan, however, will include decisions on the following 3 factors:
1. Purpose of the dissemination: This requires you to consider contextual complexities, the main message, a
timing of the message.
2. Target audience for dissemination: You should identify the key stakeholders for responding to the recomm
and decide who is best positioned to deliver the message.
3. Elements of credibility in dissemination: This should ensure that the right audiences have access to findin
should be presented in a credible manner.
• The Research Dissemination Plan: 1
Purpose of
Dissemination
Research
Dissemination
3 2
Elements of Target
Credibility Audience
, ➢ 2. The Dissemination Plan:
➢ 2.1. Purpose of Dissemination:
• At its core, the main purpose of dissemination is to make a difference to practice, to improve service deliver
essence, to advance impact.
• Stakeholders can help identify the implications of research and actions to be taken as a result of the finding
the purpose of responding to decolonising methodologies.
• Highly successful working relationships that produce cumulative benefits can develop with partners come t
true spirit of genuine collaboration.
• This all happens in a complex environment influenced by factors such as funding, organizational expectation
and cultural requirements.
- Funding can determine or put constraints on what is researched, the process and the dissemination of find
• Organizational factors will also determine access to information and the availability of resources for practiti
access, understand and use finding services.
• In addition, Fouche, also highlights the opportunity for critique and debate and for meeting ethical commit
purpose of dissemination.
- A lack of effective dissemination leads to a lack of opportunity for critique and debate, and it is through de
iterative knowledge development takes place.
