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DTI Final Presentation

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29-08-2021

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2020/2021

Final presentation to SIA consolidating user experience, personas, solutions for a personalized inflight shopping experience post-Covid

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Design Thinking & Innovation
The ExtravaganSIA

, 01
User Persona
Journey Map 02
Unmet Needs
03
The
ExtravaganSIA 04
Validation
05
Implementation

,User Persona

, Atas Abby
Age: 32 years old Inflight Goals & Deal Breakers
Family: Married, Kids
Occupation: VP at XYZ Ltd • Practicality & convenience
• Exclusive & availability of items
Abby has a shopping list
to get through but she’s • Wasting time
always looking for new • Inconsistencies
products for herself.

Lifestyle & Hobbies Decision Factors Ranked
01 Customer reviews
02 Exclusivity
Flies 3 to 4 Shops 03 Product Availability
Business trip K-drama 04 Price
times/month online
05 Design

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Institution: Singapore Management University
Course: MGMT318 Design Thinking and Innovation

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Uploaded on: August 29, 2021
Number of pages: 38
Written in: 2020/2021
Type: PRESENTATION
Person: Unknown

Subjects

design thinking
inflight
experience

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DTI Final Presentation

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