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BUS3041F Notes

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Institution: University of Cape Town (UCT)
Course: BUS3041F (BUS3041F)

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Uploaded on: August 11, 2021
Number of pages: 27
Written in: 2021/2022
Type: Class notes
Professor(s): Nqobile bundwini
Contains: All classes

Subjects

marketing

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BUS3041 Notes
Consumer Behavior

Seeks to answer these questions:
What do consumers buy?
Where they buy?
How much they buy?
Why?

What influences you the most?
- Personality
- Family
- Social status

Consumer behavior process

Purpose:

1

,Multiple Disciplines:

Cultural perspectives

Consumer decision making

Simple buying decisions

2

, Complex buying decision

Complexity of the buying decision

Inputs

3

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BUS3041F Notes

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