HSA 505 Health Services Strategic Marketing, Case Study 3: Missed Opportunities

Case Study 3: Missed Opportunities HSA 505 Health Services Strategic Marketing Missed opportunities Pros and cons of Crestview Hospital of the placement of the new billboard The Crestview Hospital is a 475-bed facility that was established for profit and provides general medical services. The hospital placed a new billboard adjacent to Briarwood Medical Center, which is majorly a not-for-profit institution. The Briarwood facility is a 550- bed facility that offers general surgical and medical services (Fortenberry, 2010). Because of this, there are certain pros and cons that regard to Crestview Hospital placing their new billboard just directly adjacent to Briarwood Medical Center. These pros and cons include: Pros: • In general, posters are placed along highways and busy streets to enable people to see what products and services are being offered by an organization. However, unlike the TV advertisements, commercials and magazine ads, billboards are there to stay and enables the people to see what is being advertised all the times. Because of this, people would be able to see what is being advertised by the hospital all the times. Since the two hospitals are placed adjacent to each other, the new billboard would be seen by quite many people. Besides, the billboard would attract more patients into the Crestview Hospital. • Billboards are also used to reach consumers especially in areas where there is stiff competition. Therefore, through placing its new billboard adjacent to Briarwood hospital, Crestview would be able to reach a wider number of people, which might be seen through its attractive packages to the patients