Vragen Applied Information Technology (INF22806)

Lecture 2 - Business model (6)
1. What is NOT included in a simple business model?
A. Supply chain partners that need to be involved
B. Description of customers
C. How to generate revenue and profitability
D. Threat of new entrants

2. Which of the following is NOT applicable to Porter’s competitive forces model?
A. Buyer power
B. Supplier power
C. Customer power
D. Threat of new entrants

3. Which of the following is a support activity in Porter’s value chain model?
A. Product and technology development
B. Customer service
C. Marketing and sales
D. Operations

4. Which of the following is a primary activity in Porter’s value chain model?
A. Administration and management
B. Inbound logistics
C. Human resource management
D. Procurement

5. Which of the following does belong to Porter’s strategies for competitive
advantage?
A. Cost leader
B. Operational effectiveness
C. Customer oriented
D. All of the above

6. Which of the following does NOT apply to E-commerce?
A. Online marketing
B. Selling via computer networks
C. Servicing customers via computer networks
D. Exchanging products and services via computer networks