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Test Exam
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Exportmanagement
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28-10-2014
[Geef de naam van de auteur op]
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vbnmqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwertyui
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mqwertyuiopasdfghjklzxcvbnmqwert
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,Test Exam Exportmanagement
1. What are the 3 phases of Export development? Explain each phase. (9 pts)
- Phase 1:
From passive to active exports – based on exportplan, adapting sales, marketing,
production to the demands of foreign market, conducting market research, setting
strategic export objections
- Phase 2:
From active exports to international marketing – further focus on export markets
through all departments in your company
- Phase 3:
From international marketing to international entrepeneurship – intense focus on
foreign market, leading to collaboration, partnership or further strategic activities
abroad
(1 pt per correct phase, 2 pts per correct explanation = max 9 pts)
2. In general there are three ways to set an export price. (4+3+2 pts)
2.a Name those three ways:
Page 151:
1. Demand oriented pricing
2. Competitor oriented pricing
3. Cost-plus pricing
(1 pts per correct answer)
2.b Describe one of those three ways to set an export price:
Ad1: Base don anticipated future demand and extrapolating historical data.
Ad2: Based in competition. Can we meet this even though we are importing?
Ad3: Based on cost (costprice+exportcost) add margin. Advantage: easy to calculate, you can
justify price increase. Disadvantage: ignores elasticity, less incentive to control costs.
(3 pts if description is correct, max 3 pts!)
2.c Explain the difference of setting an export price versus a domestic price?
Technically there is no difference between export/domestic price setting other than
anticipating extra transport/packaging costs. (2pts)
, 3. A company that considers export will first examine the internal situation, by doing an
internal analysis. Following the checklist for internal analysis means that the company
examines 4 major points. Name these 4 categories/major points. (4pts)
Page 27 & 28
1. Strategy and marketing mix
2. Production
3. Organization
4. Finance
( Each correct answer: 1 point, max 4 pts)
1. A Joint Venture (JV) is an example of a method of indirect export. Explain what a JV is
and name at least one advantage and at least one disadvantage of a JV. (6pts)
Joint Venture: New firm formed to achieve specific objectives of a partnership like
temporary arrangement between two or more firms. JVs are advantageous as a risk reducing
mechanism in new-market penetration, and in pooling of resource for large projects.
- May lessen “foreigner” image
Disadvantage: Host country laws may require 51% owned by Nationals
- Minority share for exporter!
- Effective loss of managerial control
Reduced profits -> increased cost
Inferior product quality
(textbook page: 72 – 73 each element scores max 2 pts, Total 6 pts)
uiopasdfghjklzxcvbnmqwertyuiopasd
fghjklzxcvbnmqwertyuiopasdfghjklzx
cvbnmqwertyuiopasdfghjklzxcvbnmq
Test Exam
wertyuiopasdfghjklzxcvbnmqwertyui
Exportmanagement
opasdfghjklzxcvbnmqwertyuiopasdfg
28-10-2014
[Geef de naam van de auteur op]
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vbnmqwertyuiopasdfghjklzxcvbnmq
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mqwertyuiopasdfghjklzxcvbnmqwert
yuiopasdfghjklzxcvbnmqwertyuiopas
,Test Exam Exportmanagement
1. What are the 3 phases of Export development? Explain each phase. (9 pts)
- Phase 1:
From passive to active exports – based on exportplan, adapting sales, marketing,
production to the demands of foreign market, conducting market research, setting
strategic export objections
- Phase 2:
From active exports to international marketing – further focus on export markets
through all departments in your company
- Phase 3:
From international marketing to international entrepeneurship – intense focus on
foreign market, leading to collaboration, partnership or further strategic activities
abroad
(1 pt per correct phase, 2 pts per correct explanation = max 9 pts)
2. In general there are three ways to set an export price. (4+3+2 pts)
2.a Name those three ways:
Page 151:
1. Demand oriented pricing
2. Competitor oriented pricing
3. Cost-plus pricing
(1 pts per correct answer)
2.b Describe one of those three ways to set an export price:
Ad1: Base don anticipated future demand and extrapolating historical data.
Ad2: Based in competition. Can we meet this even though we are importing?
Ad3: Based on cost (costprice+exportcost) add margin. Advantage: easy to calculate, you can
justify price increase. Disadvantage: ignores elasticity, less incentive to control costs.
(3 pts if description is correct, max 3 pts!)
2.c Explain the difference of setting an export price versus a domestic price?
Technically there is no difference between export/domestic price setting other than
anticipating extra transport/packaging costs. (2pts)
, 3. A company that considers export will first examine the internal situation, by doing an
internal analysis. Following the checklist for internal analysis means that the company
examines 4 major points. Name these 4 categories/major points. (4pts)
Page 27 & 28
1. Strategy and marketing mix
2. Production
3. Organization
4. Finance
( Each correct answer: 1 point, max 4 pts)
1. A Joint Venture (JV) is an example of a method of indirect export. Explain what a JV is
and name at least one advantage and at least one disadvantage of a JV. (6pts)
Joint Venture: New firm formed to achieve specific objectives of a partnership like
temporary arrangement between two or more firms. JVs are advantageous as a risk reducing
mechanism in new-market penetration, and in pooling of resource for large projects.
- May lessen “foreigner” image
Disadvantage: Host country laws may require 51% owned by Nationals
- Minority share for exporter!
- Effective loss of managerial control
Reduced profits -> increased cost
Inferior product quality
(textbook page: 72 – 73 each element scores max 2 pts, Total 6 pts)
