INTRODUCTION TO COMMUNICATIONS: DEFINING THE FIELD
Media helps us decide what we need and want, carry us across space, key agents in globalization, gov
biggest advertiser
Media companies make more much more money carrying US programming than Canadian shows
Actions are being monitored constantly
Digital divide – key issues poor and wealthy
Putting idea into words – Shannon weaver model – sent through medium like voicemail email sms
(source) – decoder then receivers and interprets and give ‘feedback’ and now decoder becomes
encoder
Any interference in transmission is ‘noise’
3 dimensions mass comm, from one source to many (movie house producing film but distributed to
many) (decentralized – one person send msg to another, another send to another and more, passed
on to large audience in that regard – not only one person producing, many producing, wide
circulation) (interactive – with internet, people receive and send msg to sender)
Social model – encoding context – formulation of the message – decoding context – ideas and
understandings brings to decipher the message – medium (phone, conversation), forum (description,
degree og engagement) – sharing common idea in terms of language/experience
New media do not focus on centralized production and mass dissemination – they decentralize opp
to create and distribute media info – anyone with right software, skills and has internet can produce
new media content. – to facilitate broad participation/interactivity – blogs podcasts phone camera
sms
Info from mass media transmitted by ‘opinion leaders’ (people with better access to
media/understanding of news than others)
A lot of us now stream most media materials – spend more than 3-4 hours online – keep track –
internet dramatically increased individual abilities to be content producers – no longer content
consumers but also producers – working with FB YT – putting stuff up on internet – increased
commercialization, privatization, privacy, digital divide – 3 dimensions mass comm, from one source
to many (movie house producing film but distributed to many) (decentralized – one person send msg
to another, another send to another and more, passed on to large audience in that regard – not only
one person producing, many producing, wide circulation) (interactive – with internet, people receive
and send msg to sender)
Political role – elections, collective decision – public discussion in media, media talks about politicians
and policies – social media important venue for discussion and debate – fake news to persuade
people to vote for specific parties – Brexit, foreign powers to influence by circulating false info –
freedom of info, develop broad understanding of the info – privacy concerns, different organizations
want their info circulate in different outlets, FB YT collect info about you when you use them, how
much info you want them to know about you?
Economic role – tv film music newspapers – employ people have diff info – media promotes
consumerism and capitalism, media full of ads – companies control public images through media, pr
campaigns through media – ICT spurred economic development – globalization – ICT heart of
economy, strong role media is playing
Media helps us decide what we need and want, carry us across space, key agents in globalization, gov
biggest advertiser
Media companies make more much more money carrying US programming than Canadian shows
Actions are being monitored constantly
Digital divide – key issues poor and wealthy
Putting idea into words – Shannon weaver model – sent through medium like voicemail email sms
(source) – decoder then receivers and interprets and give ‘feedback’ and now decoder becomes
encoder
Any interference in transmission is ‘noise’
3 dimensions mass comm, from one source to many (movie house producing film but distributed to
many) (decentralized – one person send msg to another, another send to another and more, passed
on to large audience in that regard – not only one person producing, many producing, wide
circulation) (interactive – with internet, people receive and send msg to sender)
Social model – encoding context – formulation of the message – decoding context – ideas and
understandings brings to decipher the message – medium (phone, conversation), forum (description,
degree og engagement) – sharing common idea in terms of language/experience
New media do not focus on centralized production and mass dissemination – they decentralize opp
to create and distribute media info – anyone with right software, skills and has internet can produce
new media content. – to facilitate broad participation/interactivity – blogs podcasts phone camera
sms
Info from mass media transmitted by ‘opinion leaders’ (people with better access to
media/understanding of news than others)
A lot of us now stream most media materials – spend more than 3-4 hours online – keep track –
internet dramatically increased individual abilities to be content producers – no longer content
consumers but also producers – working with FB YT – putting stuff up on internet – increased
commercialization, privatization, privacy, digital divide – 3 dimensions mass comm, from one source
to many (movie house producing film but distributed to many) (decentralized – one person send msg
to another, another send to another and more, passed on to large audience in that regard – not only
one person producing, many producing, wide circulation) (interactive – with internet, people receive
and send msg to sender)
Political role – elections, collective decision – public discussion in media, media talks about politicians
and policies – social media important venue for discussion and debate – fake news to persuade
people to vote for specific parties – Brexit, foreign powers to influence by circulating false info –
freedom of info, develop broad understanding of the info – privacy concerns, different organizations
want their info circulate in different outlets, FB YT collect info about you when you use them, how
much info you want them to know about you?
Economic role – tv film music newspapers – employ people have diff info – media promotes
consumerism and capitalism, media full of ads – companies control public images through media, pr
campaigns through media – ICT spurred economic development – globalization – ICT heart of
economy, strong role media is playing
