Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
A-level
BUSINESS
Paper 2 Business 2
Monday 3 June 2019 Afternoon Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
• a calculator. Question Mark
1.1
Instructions 1.2
• Use black ink or black ball-point pen.
1.3
• Fill in the boxes at the top of this page.
• Answer all questions. 1.4
• You must answer the questions in the spaces provided. 1.5
Do not write outside the box around each page or on blank pages. 2.1
• Do all rough work in this answer book. Cross through any work you
do not want to be marked. 2.2
2.3
Information 3.1
• The marks for questions are shown in brackets.
3.2
• The maximum mark for this paper is 100.
3.3
TOTAL
*jun197132201*
IB/G/Jun19/E7 7132/2
, 2
Do not write
outside the
Answer all questions in the spaces provided. box
0 1 Read the information below and then answer the questions that follow.
Market research data on the UK Ready to Eat (RTE)
breakfast cereals market
Appendix A Sales of the largest four manufacturers in the UK RTE breakfast cereal
market in 2017
£m
Kellogg’s (including Crunchy Nut, Corn
401
Flakes, Coco Pops and Special K)
Weetabix 207
Nestlé (including Shreddies and Cheerios) 159
Associated British Foods (including Jordans
72
and Dorset cereals)
Total sales of all manufacturers 1288
Source: Mintel
Appendix B Index of UK retail sales of RTE breakfast cereals, by value and volume,
2018–2023
Index Index
Year of value of volume
of sales of sales
2018 100 100
2019
101 99
(forecast)
2020
102 98
(forecast)
2021
103 97
(forecast)
2022
105 96
(forecast)
2023
106 95
(forecast)
Source: Mintel
*02*
IB/G/Jun19/7132/2
, 3
Do not write
outside the
Appendix C Percentage of survey respondents selecting product features they think box
are important when choosing an RTE breakfast cereal
Sample: 1762 internet users aged 16+ who typically eat RTE breakfast cereal
Source: Lightspeed/Mintel
Appendix D Percentage of market research survey respondents agreeing or
disagreeing with a statement relating to RTE breakfast cereals
Sample: 1762 internet users aged 16+ who typically eat RTE breakfast cereal
Source: Lightspeed/Mintel
Appendix E Data on Kellogg’s global sales and advertising spending
2013 2017
Global sales ($ million) 14 792 12 923
Advertising spending ($ million) 1 131 731
Turn over ►
*03*
IB/G/Jun19/7132/2
Centre number Candidate number
Surname
Forename(s)
Candidate signature
A-level
BUSINESS
Paper 2 Business 2
Monday 3 June 2019 Afternoon Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
• a calculator. Question Mark
1.1
Instructions 1.2
• Use black ink or black ball-point pen.
1.3
• Fill in the boxes at the top of this page.
• Answer all questions. 1.4
• You must answer the questions in the spaces provided. 1.5
Do not write outside the box around each page or on blank pages. 2.1
• Do all rough work in this answer book. Cross through any work you
do not want to be marked. 2.2
2.3
Information 3.1
• The marks for questions are shown in brackets.
3.2
• The maximum mark for this paper is 100.
3.3
TOTAL
*jun197132201*
IB/G/Jun19/E7 7132/2
, 2
Do not write
outside the
Answer all questions in the spaces provided. box
0 1 Read the information below and then answer the questions that follow.
Market research data on the UK Ready to Eat (RTE)
breakfast cereals market
Appendix A Sales of the largest four manufacturers in the UK RTE breakfast cereal
market in 2017
£m
Kellogg’s (including Crunchy Nut, Corn
401
Flakes, Coco Pops and Special K)
Weetabix 207
Nestlé (including Shreddies and Cheerios) 159
Associated British Foods (including Jordans
72
and Dorset cereals)
Total sales of all manufacturers 1288
Source: Mintel
Appendix B Index of UK retail sales of RTE breakfast cereals, by value and volume,
2018–2023
Index Index
Year of value of volume
of sales of sales
2018 100 100
2019
101 99
(forecast)
2020
102 98
(forecast)
2021
103 97
(forecast)
2022
105 96
(forecast)
2023
106 95
(forecast)
Source: Mintel
*02*
IB/G/Jun19/7132/2
, 3
Do not write
outside the
Appendix C Percentage of survey respondents selecting product features they think box
are important when choosing an RTE breakfast cereal
Sample: 1762 internet users aged 16+ who typically eat RTE breakfast cereal
Source: Lightspeed/Mintel
Appendix D Percentage of market research survey respondents agreeing or
disagreeing with a statement relating to RTE breakfast cereals
Sample: 1762 internet users aged 16+ who typically eat RTE breakfast cereal
Source: Lightspeed/Mintel
Appendix E Data on Kellogg’s global sales and advertising spending
2013 2017
Global sales ($ million) 14 792 12 923
Advertising spending ($ million) 1 131 731
Turn over ►
*03*
IB/G/Jun19/7132/2
