MKT 331 Chapter 1 and 2 with answers| Chapter 1 and 2 test Graded A

5/12/2020 Quiz: Chapters 1 and 2 Test Chapters 1 and 2 Test Started: May 12 at 6:12pm Quiz Instructions This quiz/test consist of 40 questions. You will have two attempts and will be timed for 90 minutes. Question 1 2.5 pts products events experiences luxury goods services As economies advance, a growing proportion of the economy's activities focuses on the production of ________. Question 2 2.5 pts Wants; needs Demands; wants Needs; wants Needs; demands Demands; needs ________ are basic human requirements, while ________ are the ways in which those requirements are satisfied. 5/12/2020 Quiz: Chapters 1 and 2 Test Question 3 2.5 pts relationship marketing integrated marketing internal marketing network marketing performance marketing Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management? Question 4 2.5 pts internal integrated socially responsible global relationship Tracy's is a chain of hair dressing salons for women. They use television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers. Tracy's