Visual Communication - Unit 3 Milestone 3 Latest Version

1 Visual Communication - Unit 3 Milestone 3. Which of the following is NOT related to web design? • Callout • CSS • HTML • Mouse-over CONCEPT Web Design 2 Which of the following describes a well-run critique? • Interactive and collaborative • Uneasy and contentious • Competitive and showy • Individualized and introspective RATIONALE A well-run critique can be described as interactive and collaborative when a variety of participants actively provide feedback. CONCEPT The Critique 3 Information that is manipulated to make it appear more positive, or to persuade consumers to accept a point of view, is known as __________. • homage • spin • editing • narrative CONCEPT Public Relations 4 A visual design that sends symbolic messages and promotes cultural stereotypes is a form of __________. • corporate branding • spin • propaganda • crisis management CONCEPT Propaganda 5 Which scenario is part of the production step in a project to create a magazine print ad for a dog walking service? • The copy editor submitting changes to the headlines for final approval • The client approving the creative brief and giving the project a green light • A print facility inserting the ad in the layout for their next issue run RATIONALE A print facility inserting the ad in the layout for their next issue run is part of the production process. When an ad is ready for production, it is made available for public distribution. CONCEPT Production 6 Choose the answer that is one of the key goals for the planning step in the design process. • Refinement • Prototype • Scope • Production CONCEPT Plan 7 The interpretation phase of a design critique should NOT include __________. • judgments • impressions about meaning • personal perspectives • first reactions CONCEPT Interpreting the Work 8 In a design critique, which approach can the facilitator use to get more information from participants? • Quantitative analysis • Collaboration • A leading question • Storytelling CONCEPT Critically Analyzing the Work 9 Which brainstorming activity involves connecting related ideas? • Thumbnail drawing • Visualization • Sticky notes • Mind mapping RATIONALE Mind mapping is a way to brainstorm in which participants connect ideas that are related to one another. With mind mapping, you can construct a web (or tree) of associated ideas using any brainstorming method (e.g., thumbnail drawings, sticky notes, etc.). CONCEPT Ideation & Visual Thinking 10 Which type of corporate branding material is displayed in this image? • A logo suite • A letterhead suite • A Corporate Identity Manual RATIONALE The image displays a letterhead suite: correspondence materials that have been designed to identify and promote a company brand according to established guidelines. CONCEPT Corporate Branding 11 Which of the following is related to the term "specs?" • The process in which work is scrutinized and analyzed • An expression that justifies the action • The approach in which more information is acquired from the designer or artist • The visual design