Product Placement - correct answer ✔✔ Putting products into TV shows and Movies where they
will be seen
B2B - correct answer ✔✔ All individuals and organizations that want goods and services to use
in producing other goods and services or to sell ,rent, or supply goods to others
Common Stock - correct answer ✔✔ The most basic form of ownership in a firm .
1.Voting rights
2.Right to share in profits through dividends
Commercial Paper - correct answer ✔✔ Unsecured promissory notes of $100,000and up that
matures in 270 days or less
Corporate responsibility - correct answer ✔✔ The dimension of social responsibility that
includes everything from hiring minorities to making safe products "
Contingency Plan - correct answer ✔✔ The process of preparing alternative courses of action
that may be used if the primary plans don't achieve the organization's objectives
Dividend - correct answer ✔✔ Part of a firm's profits that the firm may distribute to
stockholders as either cash payments or additional shares of stock
Equity financing - correct answer ✔✔ Money raised from within the firm, from operations or
through the sale of ownership in the firm's stock or venture capital
FDIC - correct answer ✔✔ An independent organization agency of the US Gov't that insures
bank deposits
, Greening - correct answer ✔✔ The trend toward saving energy and producing products that
cause less harm to the environment
Gross profit - correct answer ✔✔ How much a firm earned by buying or (making) and selling
merchandise
Identity Theft - correct answer ✔✔ Obtaining an individuals personal information , such as
Social Security, and credit card numbers, for illegal purposes
Insider Trading - correct answer ✔✔ An unethical activity in which insiders use private company
information to further their own fortunes or those of their family and friends
Junk Bonds - correct answer ✔✔ high risk, high interest bonds
line of credit - correct answer ✔✔ a given amount of unsecured short term funds a bank will
lend to a business , provided the funds are readily available
Long term financing - correct answer ✔✔ Funds needed for more than a year
Marketing Mix - correct answer ✔✔ Product, Price, Place and Promotion
Middle management - correct answer ✔✔ General managers, division managers, and branch
and plant managers who are responsible for tatical planning and controlling
Over the Counter Market - correct answer ✔✔ Exchange that provides a means to trade stocks
not listed on the national exchange