When creating your own campaign for change, there are certain aspects that you must consider and be aware
of, such as:
Aims and Objectives of your campaign – What are the short- and long-term goals of your campaign?
Justification and choice of campaign – Why have you chosen to focus your campaign on this particular aspect of crime?
Target Audience – Who is the target audience for your campaign?
Methods to be used – What methods will be used in the construction of your campaign in order for it to be successful?
Materials to be used – What materials will enable you to create a successful campaign?
a
Finances – How will your campaign be financed?
vi
Timescales – Is your campaign realistic in terms of timescales?
Resources – What resources are needed to ensure this campaign is successful and effective?
ed
Planning a campaign for change
ar
Aims Objectives Justification Target Audience
Aims are long-term Objectives are the short-term goals of your Explain why you have selected the A target audience is a
sh
or overall goals. campaign. They must be SMART: crime in the campaign. It can include particular group at which
both personal and more objective the campaign is aimed.
These need to state Specific – Be detailed about what you want to reasoning. Make sure you comment on
as
what you want to be do matters such as: Think carefully about who
the outcome of this Measurable – Provide a statistical target you - Your connection to this crime, might be affected by the
w
campaign. hope to achieve - Details of lack of awareness, crime you have chosen.
Achievable – Ensure you can actually - Statistics about this crime,
achieve the objective you have set - Information concerning how this crime
m e
Realistic – Don’t be too ambitious might have changed.
co rc
Time – Provide a timeframe for your
objective(s)
o. ou
Methods and Materials Finances Timescales Resources Needed
Think about the methods and materials Once you have decided on your When planning a campaign, Think about the resources
you will use in order for this campaign to methods, then you must you need to consider the needed to plan your
er res
be successful. consider how much capital this following: campaign – are there
campaign might cost. resources that without
Think about methods in which you can - Research time needed which you cannot fully
se dy
raise awareness for your campaign such This will help you justify the - Design of materials for ensure your campaign is
as television adverts, merchandise, radio methods – i.e. price up the use with the campaign successful?
adverts, events etc. merchandise, the cost of - Creation of the
tu
printing posters etc. Will you materials
Also think about materials such as make a profit? Think about how - Implementation of the
ss
H
hi
This study source was downloaded by 100000818392698 from CourseHero.com on 04-21-2021 06:17:31 GMT -05:00
of, such as:
Aims and Objectives of your campaign – What are the short- and long-term goals of your campaign?
Justification and choice of campaign – Why have you chosen to focus your campaign on this particular aspect of crime?
Target Audience – Who is the target audience for your campaign?
Methods to be used – What methods will be used in the construction of your campaign in order for it to be successful?
Materials to be used – What materials will enable you to create a successful campaign?
a
Finances – How will your campaign be financed?
vi
Timescales – Is your campaign realistic in terms of timescales?
Resources – What resources are needed to ensure this campaign is successful and effective?
ed
Planning a campaign for change
ar
Aims Objectives Justification Target Audience
Aims are long-term Objectives are the short-term goals of your Explain why you have selected the A target audience is a
sh
or overall goals. campaign. They must be SMART: crime in the campaign. It can include particular group at which
both personal and more objective the campaign is aimed.
These need to state Specific – Be detailed about what you want to reasoning. Make sure you comment on
as
what you want to be do matters such as: Think carefully about who
the outcome of this Measurable – Provide a statistical target you - Your connection to this crime, might be affected by the
w
campaign. hope to achieve - Details of lack of awareness, crime you have chosen.
Achievable – Ensure you can actually - Statistics about this crime,
achieve the objective you have set - Information concerning how this crime
m e
Realistic – Don’t be too ambitious might have changed.
co rc
Time – Provide a timeframe for your
objective(s)
o. ou
Methods and Materials Finances Timescales Resources Needed
Think about the methods and materials Once you have decided on your When planning a campaign, Think about the resources
you will use in order for this campaign to methods, then you must you need to consider the needed to plan your
er res
be successful. consider how much capital this following: campaign – are there
campaign might cost. resources that without
Think about methods in which you can - Research time needed which you cannot fully
se dy
raise awareness for your campaign such This will help you justify the - Design of materials for ensure your campaign is
as television adverts, merchandise, radio methods – i.e. price up the use with the campaign successful?
adverts, events etc. merchandise, the cost of - Creation of the
tu
printing posters etc. Will you materials
Also think about materials such as make a profit? Think about how - Implementation of the
ss
H
hi
This study source was downloaded by 100000818392698 from CourseHero.com on 04-21-2021 06:17:31 GMT -05:00
