Introduction
The Lilidays Centre has been supporting the Shirevale community for several years, providing
concerts and shows for much of the time. The small business centre is run by a local
entrepreneur, Gordon Stewart. There are two separate halls called "The Hive" and "and" "The
Burrow". It is not uncommon for tour promoters to use theatres for festivals, shows for family
entertainment, and theatres for comedic events like pantomimes. Lilidays Center has chosen
the schedule of activities and events. In cases where the Center believes the booking is either
does not support its purpose and/worships its ideals, it will reject booking agreements from
tour promoters. Lilidays centre is well-loved by many visitors and has a good reputation of
providing an excellent customer experience.
Activity 1
The center is very well-loved by many of its visitors and has a good reputation, is all thanks to
the staff and the managing director. Catherine Emile, the managing director is appreciated by
everyone within the organizations. From staff to tour promoters to visitors. They are all aware
of that she is a highly organized, motivated manager who delegates responsibility well and
spends time to support staff who need more guidance. Catherine makes sure that the staff is a
part of the family and doesn’t feel unengaged or unmotivated towards the work. Therefore, she
is doing her best to delegate work and responsibilities to them. At the same time, she takes her
time to make sure the staff is doing well by talking to them personally, which makes the staff
aware of that Catherine is supporting them no matter what. This is very good of Catherine as it
leads to a better and positive relationship between the staff and the managing director.
The staff themselves are praised by the owner and tour promoters as people who are
passionate about their jobs. They wouldn’t be if it wasn’t because of the managing director and
all the positive feedback the Centre has received.
The reason to why the centre has had all this good reputation and feedback, is because of their
values and main goals. Lilidays centre has 4 main goals and 5 values. Here are the following
values:
Work as a team
Energise people
Champion diversity
Be customer focused
Be family-friendly
4 main goals of the centre are to:
, provide a varied and current programme of entertainment, to appeal to different
audience types with different cultural and financial needs.
maintain excellent levels of customer satisfaction for tour promoters booking the venue
and customers buying tickets.
maintain a positive business culture with high staff satisfaction.
achieve 5% net profit margin each year.
If these goals and values weren't introduced, the business wouldn’t have become this
successful. As these values and goals is what the business and the people are working towards.
They make sure to meet this goal and focus on achieving them. Also, by having these values
which allows people and tour promoters to see what the Centre is abiding by and how what
they are doing in order to meet these values.
However, all the positive feedback and all the hard work by the staff. The centre has not made
much net profit for the last three years. As they are currently only breaking even. And the
owner is worried that the centre will soon start making loss.
An emergency meeting had been called to discuss Lilidays Centres financial situation and the
contributory factors.
The found out that there are 3 factors which is causing the issue at the Centre.
First factor was that the same event is being booked into the halls every year and these shows
appeal to the same target market.
The second factor was that Cahterine is so busy running day-to-day operations that she has no
time to develop a long-term strategy for the business.
Third factor is that employees are currently employed on either full-time or part-time contracts
that state the number of hours they must work each week. In addition, temporary workers are
employed on fixed-term contracts during busy periods, such as the December/January
pantomime season.
It was then decided that
Catherine will propose methods of creating a flexible workforce.
Catherine will change her job title to Chief Executive Officer and take a stronger
leadership role
Alex James, the existing Customer Service Manager, will be promoted to Managing
Director. He will take over Catherine’s day-to-day operational management role
The current management style which is used by the managing director is a supportive
leadership style. This type of leadership style Delegate and allocate assignments to staff, but
still provide them with the expertise they need to accomplish the job. They work on conflicts
and concerns with staff and include as-needed attention and coaching. The employee retains
control, however the supportive leader can step up and work on concerns and conflicts with the
employee when they emerge.