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Visual Sociology and Ethics - Practicing Sociology (week 7)

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Notes on week 7 of the module Practicing Sociology. This is a Sociology module. Topics covered: Visual Sociology and Ethics, Do photographs reflect reality? Images used in sociology, Photo Voice, Photo-elicitation of Poverty, Analysis image data (realism, semiology, denotation, connotation, mythologizing), Research Ethics, Professional Integrity, Relationship and responsibility to response participants.

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Module: Practicing Sociology


Week 7 – Visual Sociology and Ethics


Do photographs reflect reality?
 No – because the angle of photographs can paint a very different picture.
 Images can be Photoshopped to distort the reality
 People can create a false reality – the existence of Deepfakes makes it
difficult to distinguish what is real and what is not.
 Photographs can be staged
 There are different ways in which reality is portrayed
 A naturalistic photograph does not necessarily mean that it’s absolutely
genuine – the people may have been asked to take a specific pose.
 There are accidental photographs that seem to tell a story
 There are limitations in photographs representing the truth
 Back then photographs had the effect of being able to see the truth for
yourselves.
 Images can generate shock
 As technology progressed and people got used to the technology, people are
able to see through the intention/motive.
 You cannot see the photographer – they are the ones who choose who to
include in the frame and can edit it.
 Photographs do not tell the pure truth, we have to take the photographer’s
interest in account.
 The existence of Instagram is testament to how powerful photography can be.
 Photography has the power to evoke social issues.
 Photographs are powerfully communicative – it can cross cultural barriers. We
get an immediate sense of the story out of a picture.
 How we look at pictures depends on our existing knowledge of what we think
is going on in the world.
 Photographs can trigger conversations and stories.
 Photographs can tell us the reality but we need to account for the biases.
 Holistic
 Reflexivity  makes you think about who you are, why you are doing things,
helps you understand your position with others. To think about ourselves in
context.
 Grenfell Tower – the image of it is used today as a provocation for justice. It
can push an agenda for change much more profoundly than the use of words.
A powerful photograph can invite intervention into a social issue.


Images used in sociology

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2020/2021
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