Investigate the role of branding in a selected business.
Introduction
In this assignment I will be talking about my selected business which is Apple in this case. I will
be exploring the principles of branding for Apple and how brands can be an asset for Apple. I
will then analyze the advantages and disadvantages of branding for apple. Lastly I will have to
evaluate the impact of branding on Apple and how they have become successful based on
branding.
As we all know already, Apple is a Cupertino, California-based international technology
corporation that designs, manufactures, and sells consumer products, computer applications,
and internet services. Apple is a big and well-known brand worldwide. The company is the
market leader and has become a very successful business, thanks to its brand and products.
P1. Explore the principles of branding for a selected large business.
P2. Explain how brands can be an asset to a selected large business
With regard to branding, one method, which can be applied to almost any business, it, most
manufacturers engage in marketing through the establishing of their names, symbols, or
designs, as an associated with their brands. The addition of this useful addition helps identify a
product, making it easily distinguishable from other products and services. Before customers
buy from you, you need to differentiate your company and give it a unique identity. You want
to know what your consumers want, so you can better satisfy their needs, and their perception
of your abilities, so you can delight them with what you're offering and impress them before
they buy. If you can establish your unique positioning and ensure that your place in the
marketplace is distinct from your competitors, two elements play a part in helping your
company to set itself apart from the others. not only should your company's personality, but
the image that you want people to project about you should be well integrated into your
business presentation.
Many different methods are available for branding a business, including advertising, client
relations, promotional merchandise, and a business's credibility, as well as a company logos.
When both of these traits are brought together, it appears as one dynamic and vivid (optimally)
image of a distinctive (hopefully eye-catching) professional identity.
Introduction
In this assignment I will be talking about my selected business which is Apple in this case. I will
be exploring the principles of branding for Apple and how brands can be an asset for Apple. I
will then analyze the advantages and disadvantages of branding for apple. Lastly I will have to
evaluate the impact of branding on Apple and how they have become successful based on
branding.
As we all know already, Apple is a Cupertino, California-based international technology
corporation that designs, manufactures, and sells consumer products, computer applications,
and internet services. Apple is a big and well-known brand worldwide. The company is the
market leader and has become a very successful business, thanks to its brand and products.
P1. Explore the principles of branding for a selected large business.
P2. Explain how brands can be an asset to a selected large business
With regard to branding, one method, which can be applied to almost any business, it, most
manufacturers engage in marketing through the establishing of their names, symbols, or
designs, as an associated with their brands. The addition of this useful addition helps identify a
product, making it easily distinguishable from other products and services. Before customers
buy from you, you need to differentiate your company and give it a unique identity. You want
to know what your consumers want, so you can better satisfy their needs, and their perception
of your abilities, so you can delight them with what you're offering and impress them before
they buy. If you can establish your unique positioning and ensure that your place in the
marketplace is distinct from your competitors, two elements play a part in helping your
company to set itself apart from the others. not only should your company's personality, but
the image that you want people to project about you should be well integrated into your
business presentation.
Many different methods are available for branding a business, including advertising, client
relations, promotional merchandise, and a business's credibility, as well as a company logos.
When both of these traits are brought together, it appears as one dynamic and vivid (optimally)
image of a distinctive (hopefully eye-catching) professional identity.
