SPMT 270 Exam 3 Review Questions with Correct Answers 100% Verified By Experts| Latest
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What are the four "P" elements of the marketing Mix? Product
Price
Place
Promotion
What is the marketing mix? The process of developing the OPTIMAL combination of the P's
What is a sport product? Any bundle or combination of attributes and qualities that satisfy
the needs/wants of the consumer
What is a good? Tangible object
Service is________. intangible, subjective, unique experience
Primary Augmented Product Basic purpose of the product
Product Extension Ancillary or supplemental attributes and products
What are the stages of the product life cycle? Introduction, Growth, Maturity, and Decline
Sporting Goods equipment life cycles are technology driven
Spectator Sport Individual franchises/teams have much more volatile life cycles than leagues
8 Ways to Offer New Products 1. Product that performs an entirely new function
, 2. Product that offers improved performance
3. Product that offers a new application
4. Product that offers additional functioning
5. Offer product to a new consumer market
6. Product offered as an "upgrade"
7. Product offered as a "downgrade"
8. Restyled product
What is the "Sportscape"? Everything offered to and experienced by the consumer in
relation to the sporting event
The event is.... Intangible, Perishable, Subjective, Inconsistent/Unpredictable
Does a Sport Marketer have complete control of the event outcome? No, they have little to
no control of the event outcome
What can the sport marketer control? The atmosphere, the experience, the off field
entertainment, the concessions, and the players
What are the 4 C's of Marketing? Company
Customers
Competitors
Conditions/Climate
What is price? Monetary exchange value of a product (good/service) in the marketplace.
Price is the most manipulated element of the marketing mix.
Highly visible
Easily changed
Update Guaranteed Success
What are the four "P" elements of the marketing Mix? Product
Price
Place
Promotion
What is the marketing mix? The process of developing the OPTIMAL combination of the P's
What is a sport product? Any bundle or combination of attributes and qualities that satisfy
the needs/wants of the consumer
What is a good? Tangible object
Service is________. intangible, subjective, unique experience
Primary Augmented Product Basic purpose of the product
Product Extension Ancillary or supplemental attributes and products
What are the stages of the product life cycle? Introduction, Growth, Maturity, and Decline
Sporting Goods equipment life cycles are technology driven
Spectator Sport Individual franchises/teams have much more volatile life cycles than leagues
8 Ways to Offer New Products 1. Product that performs an entirely new function
, 2. Product that offers improved performance
3. Product that offers a new application
4. Product that offers additional functioning
5. Offer product to a new consumer market
6. Product offered as an "upgrade"
7. Product offered as a "downgrade"
8. Restyled product
What is the "Sportscape"? Everything offered to and experienced by the consumer in
relation to the sporting event
The event is.... Intangible, Perishable, Subjective, Inconsistent/Unpredictable
Does a Sport Marketer have complete control of the event outcome? No, they have little to
no control of the event outcome
What can the sport marketer control? The atmosphere, the experience, the off field
entertainment, the concessions, and the players
What are the 4 C's of Marketing? Company
Customers
Competitors
Conditions/Climate
What is price? Monetary exchange value of a product (good/service) in the marketplace.
Price is the most manipulated element of the marketing mix.
Highly visible
Easily changed
