WGU D174 MARKETING MANAGEMENT |OA|
OBJECTIVE ASSESSMENT| EXAM
Correct 70
Incorrect 00
Term
Give this one a try later!
It describes operational marketing It refers to tactical marketing for
for daily tasks. short-term sales.
It refers to strategic marketing
It involves transactional marketing
for improving organizational
for customer service.
, performance.
Don't know?
2 of 70
Term
Which level of personalization involves everyone receiving the
same offering regardless of group differences?
Give this one a try later!
Mass personalization Personal selling
Demographic segmentation Customization
Don't know?
, 3 of 70
Term
A software company charges businesses in metropolitan cities a
higher subscription fee for the same product while offering lower
prices to companies in smaller towns, with no valid reason for the
difference. Which legal consideration in pricing does this
exemplify?
Give this one a try later!
Price discrimination Demographic segmentation
Dynamic pricing Retail price maintenance
Don't know?
4 of 70
Term
The marketing director of a company is tasked with reintroducing
a discontinued product to another new global market. Which
process of product invention does this illustrate?
Give this one a try later!
, Forward invention Product churning
Backward invention Straight extension
Don't know?
5 of 70
Term
What is veracity in the context of the four Vs of big data?
Give this one a try later!
The reliability and validity of
The volume of data collected
data
The speed at which data is
The variety of data sources used
processed
Don't know?
6 of 70
Term
A gadget manufacturing company has four strategic business units
(SBUs), each with varying market growth rates and market share. The
four SBUs along with their comparative market share and market
growth rates are as follows:
SBU 1: This unit focuses on smartphones and has s a high growth rate
OBJECTIVE ASSESSMENT| EXAM
Correct 70
Incorrect 00
Term
Give this one a try later!
It describes operational marketing It refers to tactical marketing for
for daily tasks. short-term sales.
It refers to strategic marketing
It involves transactional marketing
for improving organizational
for customer service.
, performance.
Don't know?
2 of 70
Term
Which level of personalization involves everyone receiving the
same offering regardless of group differences?
Give this one a try later!
Mass personalization Personal selling
Demographic segmentation Customization
Don't know?
, 3 of 70
Term
A software company charges businesses in metropolitan cities a
higher subscription fee for the same product while offering lower
prices to companies in smaller towns, with no valid reason for the
difference. Which legal consideration in pricing does this
exemplify?
Give this one a try later!
Price discrimination Demographic segmentation
Dynamic pricing Retail price maintenance
Don't know?
4 of 70
Term
The marketing director of a company is tasked with reintroducing
a discontinued product to another new global market. Which
process of product invention does this illustrate?
Give this one a try later!
, Forward invention Product churning
Backward invention Straight extension
Don't know?
5 of 70
Term
What is veracity in the context of the four Vs of big data?
Give this one a try later!
The reliability and validity of
The volume of data collected
data
The speed at which data is
The variety of data sources used
processed
Don't know?
6 of 70
Term
A gadget manufacturing company has four strategic business units
(SBUs), each with varying market growth rates and market share. The
four SBUs along with their comparative market share and market
growth rates are as follows:
SBU 1: This unit focuses on smartphones and has s a high growth rate
