CMN 102 EXAM 2 STUDY GUIDE :) -
FAITH AUTILDA QUESTIONS WITH
DETAILED ANSWERS LATEST
UPDATE
Perloff's definition of persuasion - ANSWERSa symbolic process in which
communicators try to convince other people to change their attitudes or behaviors
regarding an issue through the transmission of a message, in an atmosphere of free
choice
Coercion - ANSWERSutilizes force intending to make people act in the way the coercer
manipulation - ANSWERSis a deceptive influential attempt that benefits the manipulator
Early Scholars of Persuasion - ANSWERSSophists, Aristotle, Socrates, and Plato
Four dimensions of credibility - ANSWERSCompetence, trustworthiness, goodwill,
social attractiveness
Competence - ANSWERSthe degree to which a speaker is perceived as skilled,
qualified, experienced, authoritative, reliable, and informed.
trustworthiness - ANSWERSthe degree to which a speaker is perceived as honest, fair,
sincere, friendly, honorable, and kind.
goodwill - ANSWERSa communicator genuinely cares about the receiver's well-being
and has their best interests at heart
social attractiveness - ANSWERSlikability, similarity, physical attractiveness
elaboration likelihood model - ANSWERStheory identifying two ways to persuade: a
central route and a peripheral route
ELM is a dual process model
Central processing - ANSWERS- motivated and competent
- result in individuals reporting a consistent belief, defending a belief, and acting on their
beliefs
- occurs consciously
peripheral processing - ANSWERSoccurs consciously or unconsciously; attitude
change is unstable
FAITH AUTILDA QUESTIONS WITH
DETAILED ANSWERS LATEST
UPDATE
Perloff's definition of persuasion - ANSWERSa symbolic process in which
communicators try to convince other people to change their attitudes or behaviors
regarding an issue through the transmission of a message, in an atmosphere of free
choice
Coercion - ANSWERSutilizes force intending to make people act in the way the coercer
manipulation - ANSWERSis a deceptive influential attempt that benefits the manipulator
Early Scholars of Persuasion - ANSWERSSophists, Aristotle, Socrates, and Plato
Four dimensions of credibility - ANSWERSCompetence, trustworthiness, goodwill,
social attractiveness
Competence - ANSWERSthe degree to which a speaker is perceived as skilled,
qualified, experienced, authoritative, reliable, and informed.
trustworthiness - ANSWERSthe degree to which a speaker is perceived as honest, fair,
sincere, friendly, honorable, and kind.
goodwill - ANSWERSa communicator genuinely cares about the receiver's well-being
and has their best interests at heart
social attractiveness - ANSWERSlikability, similarity, physical attractiveness
elaboration likelihood model - ANSWERStheory identifying two ways to persuade: a
central route and a peripheral route
ELM is a dual process model
Central processing - ANSWERS- motivated and competent
- result in individuals reporting a consistent belief, defending a belief, and acting on their
beliefs
- occurs consciously
peripheral processing - ANSWERSoccurs consciously or unconsciously; attitude
change is unstable
