TEST BANK FOR Marketing Management 4th EditionMark Johnston Greg Marshall

TEST BANK FOR
Marketing Management 4th EditionMark Johnston Greg Marshall



Chapter 1

Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
selling.
1)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...


2) Marketing is relevant only to people in the organization who work directly in the marketing
department.
2)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...




Version 1 1

,3) The American Marketing Association defines marketing as “the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
3)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
has only two business functions: marketing and innovation.
4)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5)
⊚ true
⊚ false

Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability\refers\to\business\practices\...



Version\1 2

,6) Firms\that\are\stuck\in\a\production\orientation\mentality\likely\will\have\great\difficulty\co
mpeting\successfully\for\customers.
6) \

⊚\ true
⊚\ false

Question\Details
AACSB\:\Analytical\Thinking\Accessibil
ity\:\Keyboard\Navigation\Bloom's\:\Und
erstand
Difficulty\:\2\Medium
Learning\Objective\:\01-
03\Appreciate\how\marketing\has\evolved\from\its\early\roots\to\be\practiced\Topic\:\The\Evolution\of\
Marketing
Gradable\:\automatic
Source\:\Chapter\01\Test\Bank\>\TF\Qu.\06\Firms\that\are\stuck\in\a\production\orienta...
\hen\Henry\Ford\said,\“People\can\have\the\Model\T\in\any\color—
so\long\that\it’s\black,”\he\was\reflecting\a\sales\orientation.
6) \

⊚\ true
⊚\ false

Question\Details
AACSB\:\Analytical\Thinking\Accessibil
ity\:\Keyboard\Navigation\Bloom's\:\Und
erstand
Difficulty\:\2\Medium
Learning\Objective\:\01-
03\Appreciate\how\marketing\has\evolved\from\its\early\roots\to\be\practiced\Topic\:\The\Evolution\of\
Marketing
Gradable\:\automatic
Source\:\Chapter\01\Test\Bank\>\TF\Qu.\07\When\Henry\Ford\said,\“People\can\have...
7) Don\Peppers\and\Martha\Rogers\popularized\the\term\one-to-
one\marketing.\Some\firms\come\close\to\one-to-
one\marketing\by\combining\flexible\manufacturing\with\flexible\marketing\to\enhance\cu
stomer\choices.
7) \

⊚\ true
⊚\ false




Version\1 3

, Question\Details
AACSB\:\Analytical\Thinking\Accessibil
ity\:\Keyboard\Navigation\Bloom's\:\Und
erstand
Difficulty\:\2\Medium
Learning\Objective\:\01-
03\Appreciate\how\marketing\has\evolved\from\its\early\roots\to\be\practiced\Topic\:\The\Evolution\of\
Marketing
Gradable\:\automatic
Source\:\Chapter\01\Test\Bank\>\TF\Qu.\08\Don\Peppers\and\Martha\Rogers\popularized\th...


8) Fred\Wiersema’s\bookThe\New\Market\Leaders\states\that\marketers\will\continue\to\have\m
ore\power\than\customers\in\both\B2B\and\B2C\markets.
8) \

⊚\ true
⊚\ false

Question\Details
AACSB\:\Analytical\Thinking\Accessibil
ity\:\Keyboard\Navigation
Learning\Objective\:\01-
04\Recognize\the\impact\of\key\change\drivers\on\the\future\of\marketing.\Bloom's\:\Remember
Difficulty\:\1\Easy
Topic\:\Marketing\Trends\
Gradable\:\automatic
Source\:\Chapter\01\Test\Bank\>\TF\Qu.\09\Fred\Wiersema’s\book\The\New\Market\Le...


9) In\the\current\business\environment,\firms\have\learned\to\be\open\about\products\and\serv
ices\with\consumers\who\have\endless\sources\of\information,\including\blogs,\chat\rooms
,\and\independent\websites.
9) \

⊚\ true
⊚\ false

Question\Details
Accessibility\:\Keyboard\Navigation\Blo
om's\:\Understand
Difficulty\:\2\Medium
Learning\Objective\:\01-
04\Recognize\the\impact\of\key\change\drivers\on\the\future\of\marketing.\Topic\:\Marketing\Trends
AACSB\:\Technology\Gra
dable\:\automatic
Source\:\Chapter\01\Test\Bank\>\TF\Qu.\10\In\the\current\business\environment,\firms\h...




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