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Contemporary Advertising, 17th Edition (Michael Weigold) – Complete Test Bank Chapters 1–18

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This document contains the complete test bank for Contemporary Advertising (17th Edition) by Michael Weigold. It covers Chapters 1 through 18 with exam-style questions and answers addressing advertising strategy, consumer behavior, creative development, media planning, digital advertising, ethics, and regulation. The material is designed to support exam preparation and reinforce key concepts in advertising and marketing communication courses.

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Contemporary Advertising
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Uploaded on
January 29, 2026
Number of pages
572
Written in
2025/2026
Type
Exam (elaborations)
Contains
Questions & answers

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