|QUESTIONS AND VERIFIED ANSWERS |RATED A+
| NEW AND REVISED
1. Which of the following are considered to be more beneficial to the individual than the
community?: Programs
2. The agency wants to change the image consumers have of it: Repositioning
3. A friends group is most often formed as a: 501(c)3
4. Which type of statement answers who customers are, what services are provided by the
agency, and how services will be provided?: Mission Statement
5. Which of the following is true about public meetings?: Choose a skilled facilitator to avoid dominance by one group
6. Three area parks and recreation agencies hire several hundred part-time em- ployees throughout
the year. Many of them work thirty-plus hours each week. Due to the Affordable Care Act, the
agencies had to make significant changes to their part-time employee use. The agencies worked
together to discuss possible solutions and the pros and cons of each. After lengthy discussions the
agencies implemented their own policies. The agencies formed what type of a relationship?:
Collaboration
7. When community members write letters to the newspaper, contact political
representatives, and organize community meetings on behalf of the local parks and recreation agency,
they are most likely:: Advocating for the agency
8. is best described as dividing a heterogeneous market into ho- mogenous groups
based on common characteristics such as demographics, psychographics, use and benefits: Market
Segmentation
9. You are developing a marketing plan and want to have a section that gives an overview of the entire
plan in one to two pages. Anyone could read this section and get a solid understanding of the plan.
What Section should be added to accomplish this need?: Executive Summary
10. 3 pillars: Conservation
Health & Wellness
Social Equity
11. is the process of establishing and maintaining a positive image of the agency in the minds of the
community and elected officials: Positioning
12. held to inform, consult the public on issues that involve public: Public Meeting
, 13. Small (10), there is a facilitator who is not affiliated with the agency, whose job is to ascertain
perceptions opinions, beliefs and attitudes about a given subject discussion, short: Focus Group
14. all voters within a jurisdiction is sometimes used to provide the ultimate opportunity for the
public involvement in policy making: Ballot Referendum
15. so that the agency is not forced to comply with the wish of the voters: Non-Bind- ing
16. Set of actual and or potential buyers of product who have similar character- istics and are
willing and able to spend money or exchange other resources to obtain a product: Market
17. Process of subdividing a larger heterogeneous markets that are more similar in the media they
are exposed to their product wants how they will respond to the marketing mix: Marketing Segmentation
18. Marketing Mix 4 Ps: Product Price
Place Promotion
19. are those markets the agency chooses to concentrate on product: Target Markets
20. how to community perceives the agency and services: Marketing Positioning
21. the process whereby the agency creates an image in the mind of consumers as to who it is:
Branding
22. is relatively short and may be the only part of the plan read by some of the staff, last part
Summarizes the entire plan: Executive Summary
23. Evaluates the internal and external environment in which the agency is operating: Situational
Analysis
24. The results of which activity serve as the foundation for the job description-
: Job analysis
25. Typical information collected when contacting references for job candidates includes: Work history
26. When using volunteers, the assigned supervisor's responsibility includes all the following except to::
Prepare volunteers for paid positions