WGU D077 PRE-ASSESSMENT TEST QUESTIONS AND CORRECT
ANSWERS LATEST 2026
Which uncontrolled aspect of marketing gives consumers a say in how the
business fulfills its value proposition? ANSWER : Customer Input
Which controllable marketing function should a business use to meet the
requirements and desires of its target customers and accomplish its firm-level
goals? ANSWER Product
Which component of the marketing mix is under your control? ANSWER
Product
A marketer presents the company's new cosmetic line in a tutorial video.
Which combination of marketing mix components is the marketer employing?
ANSWER : Promotion and Product
Pre-construction discounts are given to clients by a premium real estate agent.
What component of the marketing mix does this strategy belong to? The price
of the ANSWER
Using an eye-catching and user-friendly website, an online consignment
company gives away free presents with purchases made during the following 30
days.
Which component of the marketing mix does the company's website represent?
ANSWER Location and Advertising
Customers receive weekly text updates about new arrivals and popular products
from an online consignment company that sells gently used designer clothing.
Which marketing mix component does this store's SMS alert system represent?
ANSWER Marketing
A high-end computer with new graphic design features is offered by a nearby
computer company. What component of the marketing mix does his offer
, represent? ANSWER Product
An aspect of the marketing environment that is out of the company's control is
being studied by a manager. Which of these factors is the manager taking into
account? ANSWER : Population
What is an illustration of a controllable factor that affects marketing choices?
ANSWER Advertising campaigns
What action best exemplifies the application of ethical marketing? ANSWER
Reporting on supply chain transparency
There are two coffee shops in a tiny village. Since they are the only two stores
in the market, the proprietors decide to increase the price of their espresso
drinks from $3 to $6 each cup. Which unlawful pricing strategy is being
applied? ANSWER : Fixing prices
A woman goes to a baby store with the intention of purchasing a $100 crib. She
is informed by the salesperson that although the $100 crib is no longer
available, a $250 crib is. The $100 crib boxes are visible to the woman from a
shelf. What pricing strategy was the salesman trying to employ? ANSWER
Bait and Switch
An energy drink manufacturer is highlighting the advantages of its caffeinated
beverage without pointing out the dangers of drinking it. What steps should the
business take to ensure that its marketing adheres to moral standards?
ANSWER : Transparent marketing
Users can choose not to receive fitness reminder texts from a fitness app, but the
app will still send texts for 30 days after the opt-out time. When users choose
not to receive the SMS messages, they are not informed of this information.
What ethical marketing rule is the business breaking? ANSWER : Privacy of
customers
Carpooling vehicles will not be subject to any costs, according to a highway toll
firm. Which component of the marketing mix does this moral choice represent?
The price of the ANSWER
To enhance the value of their Christmas purchases, a business provides free,
environmentally responsible gift wrapping to every customer.
Which component of the marketing mix is addressed by this moral choice?
ANSWER Product
ANSWERS LATEST 2026
Which uncontrolled aspect of marketing gives consumers a say in how the
business fulfills its value proposition? ANSWER : Customer Input
Which controllable marketing function should a business use to meet the
requirements and desires of its target customers and accomplish its firm-level
goals? ANSWER Product
Which component of the marketing mix is under your control? ANSWER
Product
A marketer presents the company's new cosmetic line in a tutorial video.
Which combination of marketing mix components is the marketer employing?
ANSWER : Promotion and Product
Pre-construction discounts are given to clients by a premium real estate agent.
What component of the marketing mix does this strategy belong to? The price
of the ANSWER
Using an eye-catching and user-friendly website, an online consignment
company gives away free presents with purchases made during the following 30
days.
Which component of the marketing mix does the company's website represent?
ANSWER Location and Advertising
Customers receive weekly text updates about new arrivals and popular products
from an online consignment company that sells gently used designer clothing.
Which marketing mix component does this store's SMS alert system represent?
ANSWER Marketing
A high-end computer with new graphic design features is offered by a nearby
computer company. What component of the marketing mix does his offer
, represent? ANSWER Product
An aspect of the marketing environment that is out of the company's control is
being studied by a manager. Which of these factors is the manager taking into
account? ANSWER : Population
What is an illustration of a controllable factor that affects marketing choices?
ANSWER Advertising campaigns
What action best exemplifies the application of ethical marketing? ANSWER
Reporting on supply chain transparency
There are two coffee shops in a tiny village. Since they are the only two stores
in the market, the proprietors decide to increase the price of their espresso
drinks from $3 to $6 each cup. Which unlawful pricing strategy is being
applied? ANSWER : Fixing prices
A woman goes to a baby store with the intention of purchasing a $100 crib. She
is informed by the salesperson that although the $100 crib is no longer
available, a $250 crib is. The $100 crib boxes are visible to the woman from a
shelf. What pricing strategy was the salesman trying to employ? ANSWER
Bait and Switch
An energy drink manufacturer is highlighting the advantages of its caffeinated
beverage without pointing out the dangers of drinking it. What steps should the
business take to ensure that its marketing adheres to moral standards?
ANSWER : Transparent marketing
Users can choose not to receive fitness reminder texts from a fitness app, but the
app will still send texts for 30 days after the opt-out time. When users choose
not to receive the SMS messages, they are not informed of this information.
What ethical marketing rule is the business breaking? ANSWER : Privacy of
customers
Carpooling vehicles will not be subject to any costs, according to a highway toll
firm. Which component of the marketing mix does this moral choice represent?
The price of the ANSWER
To enhance the value of their Christmas purchases, a business provides free,
environmentally responsible gift wrapping to every customer.
Which component of the marketing mix is addressed by this moral choice?
ANSWER Product
