Advertising and Promotion: An
Integrated Marketing Communications
ST
Perspective 13th Edition
UV
TEST BANK
IA
_A
George E. Belch
PP
Michael A. Belch
────────────────────────────────────────────────────
RO
Comprehensive Test Bank for Instructors
and Students
VE
© George E. Belch & Michael A. Belch.
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All rights reserved. Reproduction or distribution without
permission is prohibited.
, Advertising and Promotion: An Integrated Marketing Communications
Perspective (13th Edition) — Test Bank
George E. Belch & Michael A. Belch
ISBN: 9781266854668
ST
Chapter Coverage
Chapter 1: An Introduction to Integrated Marketing Communications
UV
Chapter 2: The Role of IMC in the Marketing Process
Chapter 3: Organizing for Advertising and Promotion: The Role of Ad
Agencies and Other Marketing Communication Organizations
Chapter 4: Perspectives on Consumer Behavior
Chapter 5: The Communication Process
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Chapter 6: Source, Message, and Channel Factors
Chapter 7: Establishing Objectives and Budgeting for the Promotional
Program
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Chapter 8: Creative Strategy: Planning and Development
Chapter 9: Creative Strategy: Implementation and Evaluation
Chapter 10: Media Planning and Strategy
Chapter 11: Evaluation of Media: Television and Radio
PP
Chapter 12: Evaluation of Media: Magazines and Newspapers
Chapter 13: Support Media
Chapter 14: Direct Marketing
Chapter 15: The Internet: Digital and Social Media
Chapter 16: Sales Promotion
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Chapter 17: Public Relations, Publicity, and Corporate Advertising
Chapter 18: Measuring the Effectiveness of the Promotional Program
Chapter 19: International Advertising and Promotion
Chapter 20: Regulation of Advertising and Promotion
Chapter 21: Evaluating the Social, Ethical, and Economic Aspects of
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Advertising and Promotion
Chapter 22: Personal Selling
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PP
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UV
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IA
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Integrated Marketing Communications
ST
Perspective 13th Edition
UV
TEST BANK
IA
_A
George E. Belch
PP
Michael A. Belch
────────────────────────────────────────────────────
RO
Comprehensive Test Bank for Instructors
and Students
VE
© George E. Belch & Michael A. Belch.
D?
All rights reserved. Reproduction or distribution without
permission is prohibited.
, Advertising and Promotion: An Integrated Marketing Communications
Perspective (13th Edition) — Test Bank
George E. Belch & Michael A. Belch
ISBN: 9781266854668
ST
Chapter Coverage
Chapter 1: An Introduction to Integrated Marketing Communications
UV
Chapter 2: The Role of IMC in the Marketing Process
Chapter 3: Organizing for Advertising and Promotion: The Role of Ad
Agencies and Other Marketing Communication Organizations
Chapter 4: Perspectives on Consumer Behavior
Chapter 5: The Communication Process
IA
Chapter 6: Source, Message, and Channel Factors
Chapter 7: Establishing Objectives and Budgeting for the Promotional
Program
_A
Chapter 8: Creative Strategy: Planning and Development
Chapter 9: Creative Strategy: Implementation and Evaluation
Chapter 10: Media Planning and Strategy
Chapter 11: Evaluation of Media: Television and Radio
PP
Chapter 12: Evaluation of Media: Magazines and Newspapers
Chapter 13: Support Media
Chapter 14: Direct Marketing
Chapter 15: The Internet: Digital and Social Media
Chapter 16: Sales Promotion
RO
Chapter 17: Public Relations, Publicity, and Corporate Advertising
Chapter 18: Measuring the Effectiveness of the Promotional Program
Chapter 19: International Advertising and Promotion
Chapter 20: Regulation of Advertising and Promotion
Chapter 21: Evaluating the Social, Ethical, and Economic Aspects of
VE
Advertising and Promotion
Chapter 22: Personal Selling
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, D?
VE
RO
PP
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IA
UV
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,ST
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