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Exam (elaborations)

MBA 706 - KIM EXAM 1 QUESTIONS AND ANSWERS. VERIFIED 2025/2026.

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MBA 706 - KIM EXAM 1 QUESTIONS AND ANSWERS. VERIFIED 2025/2026.

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MBA 706 - KIM EXAM 1 QUESTIONS AND
ANSWERS. VERIFIED 2025/2026.




Commoditization - ANS The process by which products lack differentiation and are seen as
offering similar benefits, leading to increased price competition.



Environmental scanning - ANS The analysis of economic, political, legal, technological, and
cultural events that may impact the organization's operations and strategies.



Price has a direct connection with customer demand - ANS Which of the following
statements about pricing decisions in the marketing program is TRUE?



tactical planning - ANS What type of planning deals with specific markets or market segments
and the development of marketing programs that will fulfill the needs of customers in those
markets?



Customers - ANS Among the fundamental changes to marketing and business practice in
today's economy is the dramatic increase in the availability of information. This increase in
information has created a shift in the balance of power in the supply chain. Who now holds
most of the power in today's economy?




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