QUESTIONS AND ANSWERS
What business sector generated the highest share of revenues in 2021? - correct
answer -fashion & leather goods
How many stores does LVMH manage? - correct answer -5,500
Which was the first Perfume launched in 1947 by Christian Dior? - correct
answer -Miss Dior
What are the key drivers for selective retailing maisons? - correct answer --
Constant innovation
-Personalisation of relationships
-Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH Watches & Jewelry division. -
correct answer -Tiffany & Co
Among the following activities, which one(s) can you find in the other activities
sector ? - correct answer -- Culture
-Art
,-Lifestyle
-Hospitality
Which is the latest Maison created in the Perfumes & Cosmetics division? -
correct answer -STELLA by Stella McCartney
How many Maison are these with in the LVMH Group? - correct answer -More
than 75
How many employees work at LVMH? - correct answer -175,000
Eminete is a new Maison of the Wine & Spirits division and offers high
qualitative. - correct answer -Rum
What are the core values of LVMH? - correct answer -- Creativity &
Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment
According to Bain & Company, by 2025 online sales will represent
- correct answer -More than 30% of the luxury sales
, Select the appropriate sentences related to LVMH omnichannel strategy -
correct answer -- Omnichannel is a client - centric approach aimed at providing
a consistent, qualitative, and seamless customer experience across all channels
and geographic.
- Establishlising a smooth omnichannel customer experience requires cross
collaboration across all teams, departments, and through all activities from
warehouses to stores.
Looking at distribution, is Brick and Mortar still important part of the luxury
story? - correct answer -Yes
Which of the following statements are part of the 6 pillars of the LVMH
business model? - correct answer -- Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
Which characteristics may help to measure the luxuriousness of an offer? -
correct answer -- Price
- Quality
- Scarcity