UNIT 2 — MILESTONE 2
Page 1 of 22 Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
23/23
23/23 that's 100% RETAKE
23 questions were answered correctly.
1
●
Which of the following is true about promotion?
Companies rely more on
traditional advertising media than
●
on internet advertising.
Promotion involves selecting the
appropriate distribution channel
●
for goods.
Companies typically select one
type of media to use for
●
promotional purposes.
Public relations is considered
promotion for some companies.
RATIONALE
The promotion mix refers to the various ways a company
will go about telling people about its product. Public relations is
one type of promotion, in addition to advertising, sales
Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
, promotions, personal selling, and direct marketing. Companies
UNIT
use a2mix
—ofMILESTONE 2 purposes.
Page 2 of 22 Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
often media for promotional
CONCEPT 23/23
→ Promotion
Report an issue with this question
2
●
Which of the following best describes relationship marketing?
Emphasizes customer retention
and satisfaction
Focuses on the values and ethics
● of the company
Uses alliances with other
businesses to increase market
●
share
Creates growth through
● increased sales
RATIONALE
Relationship marketing focuses on building long-term
relationships with customers who will return again and again to
the brand. This type of customer loyalty is driven by ongoing
satisfaction with the brand. Less emphasis is placed on
generating immediate sales.
Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
, UNIT 2 — MILESTONE 2
Page 3 of 22 Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
CONCEPT
→ Evolution of Marketing
23/23
Report an issue with this question
3
●
Which of the following is NOT a problem associated with the
use of social media in marketing?
The use of social media to build
customer loyalty
Legal issues related to consumer
● privacy
The constant need for new
● content
The need to stay current with
● technology changes
RATIONALE
Legal issues related to consumer privacy, the constant need for
new content, and the need to stay current with technology
changes are all problems associated with social media
marketing. Using social media to build customer loyalty is not a
problem but rather a positive aspect of social media marketing.
CONCEPT
Sophia Introduction to Business Milestone 2.pdf
Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
→ Technology and Marketing
Page 1 of 22 Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
23/23
23/23 that's 100% RETAKE
23 questions were answered correctly.
1
●
Which of the following is true about promotion?
Companies rely more on
traditional advertising media than
●
on internet advertising.
Promotion involves selecting the
appropriate distribution channel
●
for goods.
Companies typically select one
type of media to use for
●
promotional purposes.
Public relations is considered
promotion for some companies.
RATIONALE
The promotion mix refers to the various ways a company
will go about telling people about its product. Public relations is
one type of promotion, in addition to advertising, sales
Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
, promotions, personal selling, and direct marketing. Companies
UNIT
use a2mix
—ofMILESTONE 2 purposes.
Page 2 of 22 Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
often media for promotional
CONCEPT 23/23
→ Promotion
Report an issue with this question
2
●
Which of the following best describes relationship marketing?
Emphasizes customer retention
and satisfaction
Focuses on the values and ethics
● of the company
Uses alliances with other
businesses to increase market
●
share
Creates growth through
● increased sales
RATIONALE
Relationship marketing focuses on building long-term
relationships with customers who will return again and again to
the brand. This type of customer loyalty is driven by ongoing
satisfaction with the brand. Less emphasis is placed on
generating immediate sales.
Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
, UNIT 2 — MILESTONE 2
Page 3 of 22 Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
CONCEPT
→ Evolution of Marketing
23/23
Report an issue with this question
3
●
Which of the following is NOT a problem associated with the
use of social media in marketing?
The use of social media to build
customer loyalty
Legal issues related to consumer
● privacy
The constant need for new
● content
The need to stay current with
● technology changes
RATIONALE
Legal issues related to consumer privacy, the constant need for
new content, and the need to stay current with technology
changes are all problems associated with social media
marketing. Using social media to build customer loyalty is not a
problem but rather a positive aspect of social media marketing.
CONCEPT
Sophia Introduction to Business Milestone 2.pdf
Sophia Introduction to Business Milestone 2.pdf Sophia Introduction to Business Milestone 2.pdf
→ Technology and Marketing
