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Assignment Breakdown: Evaluate Marketing Website
Objective: You are tasked with evaluating the website used by Kraft Foods as part of their
marketing strategy. After reviewing the website, you will write a 2-page paper discussing how
effective the site is as a marketing tool.
Step-by-Step Instructions:
1- Visit the Website:
Go to Kraft Heinz,
Link: https://www.kraftheinz.com/
Take your time to explore the site thoroughly. Look at the different sections (recipes, product
information, promotions, etc.) and pay attention to how the site is designed and how it presents
information to the visitor.
2- Evaluate the Website:
Is the website hard to use or confusing in any way?
Are there any sections that feel outdated or unnecessary?
Could the website be more engaging or user-friendly?
Does the website load quickly and work well on mobile devices?
Use known criteria in your evaluation as you begin evaluating what is working well
What could be better?
3- Write Your Paper:
Discuss both what you think works well on the site and what could be improved.
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Back up your opinions with specific examples from the website (e.g., "The recipe section is easy
to navigate because it includes a search feature for ingredients").
Be specific in your evaluation. Instead of just saying something is "good" or "bad," explain why
you think it is effective or not effective.
Length: Your paper should be 2 pages long.
Content: In your paper, make sure to: Support your evaluation with specific examples from the
website, using recognized criteria.
4- Important Reminder: Use Scholarly Research
To strengthen your analysis, it’s important to support your evaluation with scholarly research.
Incorporate at least two academic sources that discuss digital marketing strategies, website
design, or user experience. Scholarly research will provide a theoretical foundation for your
assessment and demonstrate a deeper understanding of best practices in web design and
marketing. Be sure to properly cite any sources using APA format.
Assignment Breakdown: Evaluate Marketing Website
Objective: You are tasked with evaluating the website used by Kraft Foods as part of their
marketing strategy. After reviewing the website, you will write a 2-page paper discussing how
effective the site is as a marketing tool.
Step-by-Step Instructions:
1- Visit the Website:
Go to Kraft Heinz,
Link: https://www.kraftheinz.com/
Take your time to explore the site thoroughly. Look at the different sections (recipes, product
information, promotions, etc.) and pay attention to how the site is designed and how it presents
information to the visitor.
2- Evaluate the Website:
Is the website hard to use or confusing in any way?
Are there any sections that feel outdated or unnecessary?
Could the website be more engaging or user-friendly?
Does the website load quickly and work well on mobile devices?
Use known criteria in your evaluation as you begin evaluating what is working well
What could be better?
3- Write Your Paper:
Discuss both what you think works well on the site and what could be improved.
, 2
Back up your opinions with specific examples from the website (e.g., "The recipe section is easy
to navigate because it includes a search feature for ingredients").
Be specific in your evaluation. Instead of just saying something is "good" or "bad," explain why
you think it is effective or not effective.
Length: Your paper should be 2 pages long.
Content: In your paper, make sure to: Support your evaluation with specific examples from the
website, using recognized criteria.
4- Important Reminder: Use Scholarly Research
To strengthen your analysis, it’s important to support your evaluation with scholarly research.
Incorporate at least two academic sources that discuss digital marketing strategies, website
design, or user experience. Scholarly research will provide a theoretical foundation for your
assessment and demonstrate a deeper understanding of best practices in web design and
marketing. Be sure to properly cite any sources using APA format.
