CHIA HOTEL INDUSTRY ANALYTICS
EXAMINATION TEST 2026 COMPLETE
QUESTIONS AND SOLUTIONS
◉ the key to benchmarking at the property level is the. Answer:
competitive set (aka comp set)
◉ competitive set. Answer: a group of hotels used primarily for
comparison against a subject property, sharing similar qualitative and
quantitive features, aiding sales and marketing and often used in
management contracts
◉ STR started providing benchmarking information in the 1980's with
several foundations. Answer: confidentiality, accuracy, and aggregation
of data
◉ comp sets can be created when. Answer: a hotel is under construction
and a hotel can receive an "under construction" STAR report
◉ for a hotel chain the comp set decision is a. Answer: joint effort with
multiple stakeholders
, ◉ what is the average number of hotels in a comp set?. Answer: - 4
minimum
- but between 5-6
◉ key considerations when creating comp sets (4 P's). Answer:
participation, proximity, pricing, product
◉ particiaption. Answer: hotels submit different types of data; monthly,
daily, group/transient. check participation for each
◉ proximity. Answer: competitors will be relatively close to your hotel,
check the distance field
◉ pricing. Answer: competitors will have similar pricing, check class,
better than scale, also check the internet.
◉ product. Answer: features, amenities and services, check fields like
number of rooms and meeting spaces.
◉ there is a great deal of _____ that should be taken into consideration
when creating comp sets. Answer: external information
◉ sufficiency. Answer: comp sets must consist of 4 hotels or more in
addition to the subject
EXAMINATION TEST 2026 COMPLETE
QUESTIONS AND SOLUTIONS
◉ the key to benchmarking at the property level is the. Answer:
competitive set (aka comp set)
◉ competitive set. Answer: a group of hotels used primarily for
comparison against a subject property, sharing similar qualitative and
quantitive features, aiding sales and marketing and often used in
management contracts
◉ STR started providing benchmarking information in the 1980's with
several foundations. Answer: confidentiality, accuracy, and aggregation
of data
◉ comp sets can be created when. Answer: a hotel is under construction
and a hotel can receive an "under construction" STAR report
◉ for a hotel chain the comp set decision is a. Answer: joint effort with
multiple stakeholders
, ◉ what is the average number of hotels in a comp set?. Answer: - 4
minimum
- but between 5-6
◉ key considerations when creating comp sets (4 P's). Answer:
participation, proximity, pricing, product
◉ particiaption. Answer: hotels submit different types of data; monthly,
daily, group/transient. check participation for each
◉ proximity. Answer: competitors will be relatively close to your hotel,
check the distance field
◉ pricing. Answer: competitors will have similar pricing, check class,
better than scale, also check the internet.
◉ product. Answer: features, amenities and services, check fields like
number of rooms and meeting spaces.
◉ there is a great deal of _____ that should be taken into consideration
when creating comp sets. Answer: external information
◉ sufficiency. Answer: comp sets must consist of 4 hotels or more in
addition to the subject
