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Summary Digital Marketing Fundamentals: Concepts, Channels & Practical Understanding

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Digital marketing is no longer optional — it is a core skill for marketers, entrepreneurs, and business students. This book is designed to give students a strong foundation in digital marketing, combining academic theory + real-world practice + fun explanations to make learning easy and effective. What this book covers: Digital marketing concepts explained clearly SEO, SEM, Social Media & Content Marketing Email & Influencer Marketing Digital marketing funnels & customer journeys Websites, landing pages & online branding Analytics, KPIs & performance measurement Ethical issues & real-world case examples Why students love this book: Funny explanations (no boring textbook language) Real-life examples & mini case studies

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Institution: Asia e University
Course: MKM602

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Uploaded on: January 18, 2026
Number of pages: 14
Written in: 2025/2026
Type: Summary

Subjects

online marketing concepts
what is digital marketing
practic
digital marketing fundamentals
intro to seo social media content marketing
digital marketing for students
practical digital marketing guide

Content preview

, 📚 TABLE OF CONTENTS

1. Digital Marketing – Meaning & Evolution
2. Traditional Marketing vs Digital Marketing
3. Digital Marketing Ecosystem
4. Digital Consumer Behavior
5. Digital Marketing Channels (Overview)
6. Search Engine Optimization (SEO)
7. Search Engine Marketing (SEM & PPC)
8. Social Media Marketing (SMM)
9. Content Marketing Strategy
10. Email Marketing
11. Influencer Marketing
12. Websites, Landing Pages & UX
13. Digital Marketing Funnel & Customer Journey
14. Data, Analytics & KPIs
15. Digital Branding
16. Ethics, Challenges & Future Trends
17. Case Studies & Practical Scenarios
18. Exam-Focused Notes & Definitions
19. Skill Builder – Think Like a Digital Marketer
20. Final Summary & Mindset Shift

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Summary Digital Marketing Fundamentals: Concepts, Channels & Practical Understanding

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